Fragrance and personal care
September 12, 2025
The brand has named NBA champion Shai Gilgeous-Alexander as U.S. Voice for Myself Absolu. Image credit: YSL Beauty
By Amirah Keaton
France’s YSL Beauty is leveraging sports star power in a new campaign.
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O5Erw03wjtVPdnyzQ2fHH3tFKPBOfHE6JwChHns20eup4ggjXBNeSwlg1qfkTd7AGaXtscHMfboI+kz8A690yoeR0Gol5byCIIoNwAHTYp584\/ebQ0ZdR63DLdPgk5TWHfJRJ+n+VqmMz6DwMnwCDc4IMZO0\/Talk\/RhvTp0WGx2kFdHpD8\/vR7NYDhvFDbnPzMzffa7MDESQMJb3IM2gIfBSHQIJv23lHyauucyL+J4hgWgsFdZsLNK+nQ2Uu\/cO6og9wPrlVGcFSp4X\/Bh7JA3i8na8OOXFkNiYNHoJ\/nGGXFzCs+bz0M1kQw5aMpyQ1Y1Zsa7BQ\/GSKnjBCdqLDh6R71I0DhWL2lYoOYitT+tPZZLjaZqr+iByQ462\/9AmPl5iQfRMW62lUuK0d880SFmdt3Pvr0AZX0YlihzvUzj5OEGlON0tE12+blncxqpmoQ\/7C9sltZNDOJybkLuQ5hOQRMJ6VJ9SJTjPtBEfoAwCUgseV7tFw\/CGCfb70ISwggiqZ4NbHAmqOxXCfULhe86Vx3ciZpS2+CotiKSYe9eltsT00oo1xh5bi8IcG5xB4epuMv\/kekz2CniqByNT\/dYszzOrkfrMoQtqng9OV4BVEw8OBthmNiv60uSDrK30NWhY0Bq1b+ROroAAY21oLrKlEs16qRQyyBI2sErP\/10W6t+RDEvM36Q5ENMnDllmH+Rf2dNzep3bbNaOlEMXk1MtIaLgLEmJH8lHw\/DzdDfW+E8KluVQfjpf62qhO4nlRlS6iUxmvEMPFmhv4w6gMhpdwmiW4k8TrVjGTT0xB84c8m+mHWRM\/GhOw1saDW7lwCKR2\/CkufqumCTO7xWO6AOWQ\/hR6OQ1s9Dl+tv0PRk4kLPiDLyXNGSO5d\/4MS2MEi8nTlBbzyf60S4Pjcw8PsYAVD6dkvfKlkWespwofoQq610sm5qbhqckQjvixICV8fNFDrGukD5mRqb\/cSykC2qknx9aX7qT+Db0l\/u7aJKhn5o22jDexftN8NuFNyqRysxxWsthsZYeNhXwA8n3Us9WYLTyMyb1Ai8eAdU6ydl0\/CI\/WahsGLQaM83cXNCdTj+klTN3zHlqr2sM+xRAR8B4M\/wkZ24hzZgnc5NzNuuv9NTpJmTFPpB53W\/2JTR3CxUchP6mRhjxhe5czxQuFJSW53AGHNlQcw3yfVKHKMemBYkMNWC2VTuyFBLL\/VtqBo9hfuioNqDMF\/9rW6+avtuJ1SQ8Zlz\/eb2KaGgxU3D60N0HEsyrKVmiHs2F+mMb2Dt37aCWU\/a3b99ZbCxZiuCpDQeZQyHgfcpJCX2yOVYdttfdLmDAngkoVg1yHHgutioa0zoJeOe0\/R+zyBciysjlWeaKTGwbRyq1QgTj0LVNH0LOiChpR+vefuyHqV\/O3g2BttB5XF+T1MKXn+9bfoSXJhuN9cE2BtjYIdvh5CWoo\/9fxw\/U\/x644+wlswU9vcAGd51D6IEsgFbzNipRWdoZ7PcDkZLtI+Q\/\/CtQNsTB05zkRbRodsplG1PJ7D4NTkceI249Mu1xH4gzxyRwD+dSgTEGUB+elA8RndJu7XTMKzjbwYFvIMvKr\/rQFrrSAaCcS2seiYUUNemLQAJCtITjD+SvavPHM7x\/1m0xDPnzii7iB8H1ZEQVJGkZiwXJJhrd72ohlYtLfRKOx1awg+JjtnTfKvaWoFcTb7\/QgvhzluLEBrNqCw1lUTWCsDiDtL9g9F72TL\/OIRIQZCq8MYEYyPuDfGOh0bY9fCQX5ysp803uIfjIe6Tl3onM6y4DzKg2xrKeQJNPMgPLd3O1caskPagT1l4PSrY82vvSS4gLiRTDeh9UeOOcWfc8kUBygN5n6Q30broJBxVeSmb7YeN+E+pJbjx6CwHbY43MrRl8E+ZiOsOQ\/air96Rc137XmWCHifw4uiUd2ru8G8xImBz12XgnuqZdX8YNGuIoG3gOxymQjZuGPKWvVkLXEqT3vRCLdvoEZKVyBAVw3Xr7CWvUTdujFiCt6c5aolr1CoTDiwhxq8aiTRa1m0TzBBa8VMyazspcrLn40M6FbcKc08DLEz0AfT14A94+\/MPSLzfIxH\/4KgZTjbIu3diynA8avL2WgmcXRJRb3phz\/xfbzugn4oDqf7HIfbm072VDQ0ARn34HvNlFmsWHe0LuuEMkwzHGRr2wjStqIVH1wNUQKLstWMhULB0Yj80O4sEf6dskmTDON8QRevV4onAdNR0ih\/ZfeEvExPPfmu0g5hGZ5JnarAyNcYUnafaUtU63FZrkqppUx9YwweMCH+HqumOOYfm2eKhLvcClXP6G\/btWkzHPIamhVTRsmKssNe\/PhPbOQNgTxYnD9QHsx1NApeQPJz8nhOVh+4Yvj9NCEV8pvqXIfWRCI0V0ZuydCvOXCFNdrXCB2LAxUGoGKKraNhQCbethfPe9q+T6sU7isqHwhfw0ZuOVNVmXLr4D1KJjxn4dGPlMNjPd2AhSt08i44kMJ4wT\/Uy2lY0TrowH+L3Fa+dI0sBbZ\/zbWSQLlQsuy3GobWMSXN0YOHsFwk7woO8rwriv\/U2HepPyirQJ6lRpHZUhDossNR6\/CVyh6hadXZczZuFB9v2jKIpAUOBmTuClD6JSqw8p8HfJruiY\/Dx8SxfZrB70lqHmSy+Rjc\/+MkPuBZeveI8mKTltMExgkxvIfORyW5jyKtvrhR0hWqN9N8hmwRflnmlV20bo9nIz35D+89fdlfjgJ9d\/8Hf7cHSJrJGRoXTv0VSe3DAhBjq+lsIBHHnKC8e9BOcwrTikzSxzJmURw+3kspxmYrTzXcM4k3HPfh\/iHNoO\/pnAnkWFmzMErQrI1+yQwxiLotAuotbf7K9V\/KyWZqkOQxRoiaUW9yXD6KQLUeuAEQWwkx4eno\/GWeJNnirbQgRP9JQdpfud5ACVuVe5ALM1NcYSBnelv\/y1ByoiUDlLecaTNLFsi4eon7uGtqM81xK79UEz0W4ZC6vdlvtEST3T2sM6PJwCGSfDz4BUiyOMj\/19LQcThIuV0FZOZfERWlkhEfJqRYyiueCdhkBJcqZnoDkmgr6MrX29AzEuek4BgJ7qFVQlTR4o0WTGLpkyv\/Z0fhMV2vpC3Qq3kRb9T9SKURbywxWvVDYn7fLnVsbJArm0Cv74LNe9fP\/xwRtoGAl+m\/JEx2J2vC0deUwyhV1VrhCWpyXCyh9b\/uUAmoD4wqsvxnchbre3C9VQkr+dwWqvMPNjkOLslhehVdcNMV0SYoD298py2CtmqqttJCIG1WsQlMRNmmId9iu7rdWzD7vqwG1mL3XTMmTyMThb+s\/9NKmqq0OhhcENKbv1xxEhlNPD5NmhEeQWqSeYOkTqBtnRLXbBz9l7towIEtOw9TsHQpg9hdBsEfEBrF6xM7leE4RH80XVknYDzSKpYx\/l0a9oYOkrOQMQBkWyd\/NJ76gspnhIiHqPkJgEylUZbq6sEMgyyvFz\/KO5hXvQFAxT+OkUTq9nGSlazo0k4\/7uqVcwldQCSPDBKWy1Rm9VbXG8ebmkvm5IId+Mw80SYH16pqBNvSfmcti0v196AAaf3bh\/Vevmlsu8jsS9dJ4hRvIioXZeu6L8rf61OVByFnq\/ERA5TOdotw8+60lY\/\/eA7SkinrNERS2JLXqCUeUDcjtxxDUBnlWzWCLtselHVIb2nPSX\/W+kenEai7zq3ZYa0piu3IdhK1JTuRUOV5Np2PBVCcQeRW0mte+JPzUb\/X4v\/3rHv1owZML4DJYFf2Th9UbJVLEDkoJhSn8pWyAIPVI5Cl5gnwdKR0tLJQsSmzk2wQ0alEOxkqo8Zh+9ph6yK+vv06n\/43M32DOn8wNcOUonWDVd4ZJz+xtH6EMpjJwmP2PPHJWxBEDXLGfLY0er8XtoMH1horUypejb6O4TKrzGkcMdnNcpnDgxCpeLMWXJd2J4\/AMvgY8B9WfDodwR7Pws+CWBxgWVXeoEY2sTfNxq\/bD+y4qH5J5WctvuGOYkvcLBQUVYjyEe\/Xd8BxCvnRNlHgLPpp2KF5vBOxE7yHq2Xh16tB9eFVxeSIk86wh\/+B+VcSiq8UnqsnhhE2lvp9E6V+jIv8zcjl5WU8h1WNHGEmmwnoBS\/0kLyD1RdsUTmTAfk9tj602Wny86cOHFfd7Qte9z1\/bQghj+LnPXpfiBFrBKUo\/mqKWRX0CoDVNfawFK4Wuqr9AhXUru12ukLw8LRd\/J2jMP\/980guIcmdmquhG02CSDskKHD\/mF0P05DMJS5cXBUyauNCEs9mZ8QxAQrkz6RwQINChYklwv3xwJ5FPnyYwwqihqvL7u+EWUHqRG61UI5Q5qFOsrxHE8mShalsXae\/BCtypQ1zlxs9qiqekBGQ6j8IFizQbn\/K0Id8zmuwAPB6JZAExsfd4bUCYsTpfMhFI9r7CajwtmJEL4fyRfR9eecbOKcP7m54GfWiMy7n4TidcmtcVoALMGPo+my5vZxvgSPlrK\/t79MbS\/MJn8Ixql6+TIz2Yu6Fb4e6syK4Jujucs7ivtj+W8lKDBdVrDmGs76GhlerGJwcyFUDHCk\/ZQO0H9ejvTI0IooNqwWy6PkL90rVuBx5pYsEL76q+QHcRfwYgBGAf3kH0Q7Vz70IQiqaNHfM\/TlQPowpOFx\/KjKzBft4pvBSfz\/WWihFqOf0go8=","iv":"a06449bb8b0be324e360c21f58b1b031","s":"4c9d85690f322f77"}
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