Fragrance and personal care
September 12, 2025
The brand has named NBA champion Shai Gilgeous-Alexander as U.S. Voice for Myself Absolu. Image credit: YSL Beauty
By Amirah Keaton
France’s YSL Beauty is leveraging sports star power in a new campaign.
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","iv":"35f19d5e607270f543985d4e152d7c97","s":"4780af94687ce66f"}
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