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March 25, 2026
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Food and beverage

The Macallan sends fans on collectibles quest with ‘You Know Me So Well’ campaign

September 12, 2025

Three collectible glass charm designs representing different aspects of The Macallan's heritage will be made available alongside cocktail journeys and immersive pairings at premium bars and retail locations across the U.S. starting this month. Image courtesy of The Macallan

 

By Amirah Keaton

Scottish whisky maker The Macallan is unlocking access to exclusive experiences in Scotland and Spain.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  3. Natural Diamond Council introduces World Diamond Day
  4. Longchamp, France’s Shapers Club form artisanal connection
  5. Estée Lauder Cos. confirms merger talks with Puig
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
  8. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  9. Boucheron opens first flagship in China
  10. The Macallan brings ‘Distil Your World’ series to Paris
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