Fragrance and personal care
April 24, 2019
The YSL Beauty Station. Image credit: Alibaba
By Staff reports
France’s YSL Beauty used a Coachella pop-up to engage with Chinese consumers, creating a cross-continent push around the music festival.
{"ct":"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","iv":"b72cf2cb9020978263a12c33cb055345","s":"1e0ca7d3ae445226"}
Share your thoughts. Click here