Fragrance and personal care
April 24, 2019
The YSL Beauty Station. Image credit: Alibaba
By Staff reports
France’s YSL Beauty used a Coachella pop-up to engage with Chinese consumers, creating a cross-continent push around the music festival.
{"ct":"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","iv":"f396c239293dab38652cd5ba4e7820b8","s":"9c6751665f42cc5c"}
Share your thoughts. Click here