News briefs
October 9, 2015
Photo by Tommy Ton for Zegna
By Staff reports
Today in luxury marketing:
Zegna tailors strategy for changing Chinese market
After a “nightmare” year in emerging markets, Italian luxury menswear brand Ermenegildo Zegna is trying to stabilise its China business by pushing made-to-measure sportswear to upmarket customers and seeking to attract middle-class consumers with less expensive trainers and accessories, according to the Financial Times.
{"ct":"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","iv":"6ad6e8dbff26b663733b099ddf49550a","s":"aafd2c3097d61f7a"}
Share your thoughts. Click here