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  4. Kering to acquire jewelry manufacturer Raselli Franco Group
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News briefs

Zegna, horology, Valentino and Aston Martin – News briefs

October 9, 2015

Photo by Tommy Ton for Zegna Photo by Tommy Ton for Zegna

 

By Staff reports

Today in luxury marketing:

Zegna tailors strategy for changing Chinese market
After a “nightmare” year in emerging markets, Italian luxury menswear brand Ermenegildo Zegna is trying to stabilise its China business by pushing made-to-measure sportswear to upmarket customers and seeking to attract middle-class consumers with less expensive trainers and accessories, according to the Financial Times.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Fendi pays homage to artist with playful puppet fall campaign
  6. Dior dives into French Riviera with escapist fragrance
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Gucci studies connection in spring/summer 2025 campaign
  9. Veuve Clicquot debuts après-ski activations
  10. Dior, Rizzoli to release book on Lady Art project
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