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News briefs

Zegna, horology, Valentino and Aston Martin – News briefs

October 9, 2015

Photo by Tommy Ton for Zegna Photo by Tommy Ton for Zegna

 

By Staff reports

Today in luxury marketing:

Zegna tailors strategy for changing Chinese market
After a “nightmare” year in emerging markets, Italian luxury menswear brand Ermenegildo Zegna is trying to stabilise its China business by pushing made-to-measure sportswear to upmarket customers and seeking to attract middle-class consumers with less expensive trainers and accessories, according to the Financial Times.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
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  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Dior builds five-story statement flagship in Beijing
  5. Louis Vuitton introduces Visionary Journeys Seoul
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Luxury Women to Watch 2017
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  10. Off the Cuff: Getting to know luxury's top-tier talent in 2025
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