Marketing
October 13, 2020
Spring/summer 2021 ready-to-wear show. Image credit: Chanel
By Nora Howe
After the luxury industry took an enormous hit with the COVID-19 pandemic, fashion labels have turned to new ways to share their upcoming collections with media and consumers.
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","iv":"8cf238e5e834cc957f93899d20e89cab","s":"7828ef3a1be4bd02"}
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