Marketing
October 13, 2020
Spring/summer 2021 ready-to-wear show. Image credit: Chanel
By Nora Howe
After the luxury industry took an enormous hit with the COVID-19 pandemic, fashion labels have turned to new ways to share their upcoming collections with media and consumers.
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","iv":"b8ca905bdde82dd9c4cc8ffe946f40e6","s":"d9dab94f53030846"}
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