Marketing
October 13, 2020
Spring/summer 2021 ready-to-wear show. Image credit: Chanel
By Nora Howe
After the luxury industry took an enormous hit with the COVID-19 pandemic, fashion labels have turned to new ways to share their upcoming collections with media and consumers.
{"ct":"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","iv":"f1aaa814a0ef406be5df006e11f0f1d0","s":"4061a5efbef07874"}
Share your thoughts. Click here