Marketing
October 13, 2020
Spring/summer 2021 ready-to-wear show. Image credit: Chanel
By Nora Howe
After the luxury industry took an enormous hit with the COVID-19 pandemic, fashion labels have turned to new ways to share their upcoming collections with media and consumers.
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3iR+q9gmM2hxdIXtOudnFcpIsTKPh3+tpzgcJ\/bpXNQ6PuEdM1iOsJVQ6+BftrxYYdds21\/PmzuIYS1+OwoOzvM5cMYy0LzclQDGpRv+J+8wRzxRjSZ9bsTnr3d2rkwNnIMQWyEugApPKi0Thqkj5V3qCc9XaibWZHAixZEBwfZnMgG4+qBb5Bv7nbJ\/I\/gdhIDzqIBnV8XYTYckgnztH8FHusqzeE\/lW6Dikhq3cXHqWt+QHeVUVQaixcawqtlft9cq\/GAeWs9X0DLl6nIwfNBKEaS+QkII3boNW8sGplQO5\/Gq4neK1SQDaR+fDoZdkW5PKGjdG4k1e213K1pXMbnVpES7UhVio36L6yX\/0E++0ioZ2yX\/B3uHPfPy50HtH1oIcNdSkDi24xucCVwWmlJa1Zscg3UbJgP8JyUtayAlFcOcbsJ7vjPf2F2hfRfzX94nucP2xhVmCuRLJscxrMVRxjDB\/qQGZA+PQI\/j\/PGHLzjDm\/VCR\/T7XL5xzqzHOPVRMymY4tU9V9Np1PpTZB4AicvYU40m1\/RjqwH8L5DDH3MlufO0953GqoYCwdBAZDNewcs0V8h+YR+TqsD9vp7wncyPhkKEc+jvGBT+WILNAOMRcOzsoP0Mg8oJvT2xpp6CwDQwXYN75VESYm5FquyCJYtFyBmxYdbMXe+l+Te04VX3QM9p5H27RZb8SBQ1p3kJhUb5CZVsHRlND2Y2t\/BZQvieRNv+ypy4g\/g73NDDbxxqwDe2XTZHUqayBBTpHBsVLbS+ia7860K2P8xv4RS9pFGcZDP0rl9MXBWpOaReq3\/sTC+w3iYpQl3e0HEYc1cYEvBGyByj27VesISjcJ+HAPJVpQvlCDywPoKL2EWzayMVg6Rvw+r1atfZcarsebmy1CmC9bA8B7Wqik9kH0AF8OBdXZHuAEpicWiMqR\/EXmEXRk+FR3XwN6ab4m8lDi9sQFg9M065cAzz+MUnQePSPwpmQx9RE\/RqOElT8nk5V+OKzTpk9hOjIN2Bua\/lamr5U\/qe\/jMMMLqlF5\/dbLToMjZxoZq\/JrKCR4bCWZHGkwseOZkYy7+i0ktrs+Y9GmwDyZV\/uKOd04BdS3jk0\/JiE1up5pfCCn\/Cau0KD4ozgtOVhTv0kPa0JK3E660qvCSW7FN302Jy5JBa6phqLCVhL+hzglpsQNCCckEl469rERrQ0iVi9eBhIvnXmNKKA1KhtZqIZR46ZxGdslSMA4\/+RGLo+fxyN+dgRS2DpC4d9BJQIUmlS1x97235Wu4F3nPAKGHyNmHJG9XgVj0aCwjuzK9Je2lSxD6P7ylCQeP956Uc406mzKofcTbjXcCeAN1MC++IfAevjhT\/TFW8GAZo64eHeHZbyUpzddL7xlPvXHpb7sZDUQBPyCaUiHQN58HuSBXoWak8CyI3cvsH6Dw0ODt2+9a9OvAtgKaKT\/3tvq5LsUmJlJD+qwR5Nkc8I8OO04WnurD3lyplY5Xs4YqmlIokCyLvBPG5t8SJbRqBVkJRaTdceZW5OMKABucBGN1Hia3Uyvsw6eAk9H3pw0uKeyMgMewo78PxBw0if7Svnen3CNY7MTfFE4rLySTaZS+omi94JWtby4hNtwGK3DAQn1uukliHvemx+D\/A5dDMdw93cs\/cRd3w3tDbN+XlOd0Kb+q6uoUFNh8c12+bRK9EvJAXYvvN54uRVL9uWeJcTGff9ek21OWdfDDINBS8Pdix+CovM\/1wJ44pLlTBRrRPIfm9BlHmImEHC0tEXAUhRbDf7KfWY0DANk2eGgFpz3trpaB5ZgeXMucL3\/5edodlOMvXoKurxOYP0i9yUyYREq6yqPx71Neyst6z4k7HzWyUtcmuMzp+0Dz9x5G2oMUzUJpk5dIAJxDVMq8GDkZX\/ZBVndEzWMKqgSDOqM2EPZxtBOom1\/W5wRPkKolEkGhtOtIWhERmBOvEKea3Ma7bSDqN1rVdvwaegxRQDLd9JSRLuyAmxuyUu1M9mGOTE2+45\/GwxY1PFCT0\/55D0iP5Kstl0cYHPT3gHRL2AQpDMGwsUFnbB1wbre4QtOD40UKhbNGmB+yKOPL8JMxSqWZRI2BX7p29n+l\/iNuC3g5gWDRT0ZypKA8Vo8NfwnvQ+mNDqmMtnuq9Pdl+WcOzX+ibBLP79A9+u81ifKRVTAXgkroYIbqwdNI1HiEKZM3NZ5JVpRv9b8Q4jnhL83fkQarbeoeUcz9BtKN6xPw9tvQeNeE1pw4l4GYaZgzQ9ds1UUjU5FQRSIHD8lAKdHs1mU1weDk\/avlXulsN25PpGLRVTGXWOnF0Fe3D3lKhL9C63vLrSZpZDOB2bhit9G4NsG9xIuMnKHb9JzppQulYgohCH8olhLT+N+I2CIiBMUNXFrn9fcPsUI53F\/U2AHAFwSQT1Z5p4craI3XZ63YXlno1JXesvnzv+5RL\/KGDUWKhHx2hbfXViMkphAkZDuJIqf+slv0QizVZkG3PlSOzCRW8vdg3XUE5S+iDkeE1PNpZPq0ayDHKVbRQ3HhATvKINYHdCFNXj7YhAiWwk1JwWTLR\/59\/bioT93Nbho0IhTMSMOL0PKsKlwFbaoY1UaRzZRsV\/mNqxNMiKiXd4ZbJl2UXNn992J3tAz3wXU61B63uKszH1ijqvN8IPNfthj2TMjXF7GWNmAxjWlTX7ByEaSSw9gSWey4hEVsJjbxmJcP2kL8PnPiVtgy8h3dRRxvEEoYDToibb8ixlmp\/Gls\/MpdJdM7SbbFZbpvHscOPmt5A91jIUt7v4UV+zcRlfxQjHYeB\/UUqmV\/haE9etuGoQE+Gb9TCKGVKI6DEfpepia\/yUtwm2AYzx\/xJer2+USLfA2CD9IkmE8cY6ghbumqx\/F7yQNzOFIg6kZTSgWQr+X2GVrLFFBFiryW1NAFl8Kz2rggJWHoI6Rt9RDtn40GOszH9qzRMOTSYufr6GEDgSJTAQ1hPRZ3kqMxIJmWdAOivG+Gxa7XsPzqoJbvU4mmrlGjOCXn425HrLa3qBtUg1PgRDP77bsZJAOsIoCCCR7rIFkfr6hT4Z2WsV+XBP+XyZdL8QazhLsgfEGsDKgnbFKpOMKL7zaI9A6w4kyK\/V6g6E4fC7EyXVnUgoC9BC\/aPA7kWIQ1q1DwrNM0hO9mw2hOhuYtbCaXB+UDKDoKDaBAy63eUrBaFZ6rkfbRuyJCa\/dqgdJSVZDn4j2pHiF7C4zZUJdJbjjMYzM4OrEEOQEFxw\/vKq+U2KejQcmr1Fb\/mvyEhHMMFmY4MkhkwfeNmCyuwIyw+MyoFD+btiBYJQwsvZGjMAdF0v9j5Gy8pEWmd16lfSA7J1YVn7WnZrqRM5iiqkFAgqLm4jHGij\/r\/SuWyou52XFK2UcBL2QKkBNmbODuaBQ\/6iM0ZFDpSip3giof9sh7fPHq8OaA0CnLw7O\/Ws\/LUckF9blVw1KG7VS9JmOdhF3KR1YT3ahEgdo3hzoBLGu946CD1o\/1gpYvXam+oQYxPdozdTDMiMQcl4BgUcwTqkNSPlRIa1OYzDtVwjcSHTWPu3\/fUk7FOoxO+PJZsYD17TBWx4kK1Eh3bCpQLq0CjBgkn7Km+\/03veWBMwZdGglxr\/SLi0KdsgyJnLS\/Ypl8Ca7IyOkVvwkX6RI0HfKYRzmzWIoJNptDvVgB+xIsKTs4hVMmXpoJzq4oC7xsg6fppGuwVr7HNGRXt1md7vnib7XtThaSjJjK4iBBuBktnFxgS3+HAq8wdPuRqusG+gf1yfrNzTissKcc7v5ntEa+8NnUvVrz9DVO85\/0BHb2Hhy3\/cBz1Y5jCIgGwXCJG4EhoELqRtWS+ibNahno5Y80oulYkZLwlwPe98MKhMWqOc1kGIkly0gbBY\/dUIQuEjlGqXRuwFVJT2MPrrmKgpM0lHiY2Te03qQgdgJf13X4NiX3pTJqMhdUdHL\/ZBMQh0IYr87yRIirrPJHgUyUFObyYc69cDfhM9qnX8yn49mwpbbH8BNa12JCpUCVYgiCRllWxX9vdLgdG8yT2z6Eic+cpVx4+81GhTUwxJdIBDg8GcE+hoOqBoiaUxjtaKVviNSSRau17XGxB+yOuWUsuGB7IwHq0aovKSo8EVIE00chInzzKtfiBumiY49pJj1nZi04DS54Urecp8apUQNY2d3txtMpPfQtwC2efHxNTrtrF2Sqk7RHIHWLIP5rWsYNnt4+u7t85HizK+i0WGxGRZVUJSyx40nNMT+hPmLLcqrq8Rzu+qe9Y8EgAYDuV5F2XTUB9q2tCWedoMfifTQGYd3+JFqxukQ03Sv\/rk6fRNSIr1TwRTMieQ==","iv":"083d516fa9eca1034d7bc0fcebc00f26","s":"d76dd289fa58e369"}
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