Marketing
October 13, 2020
Spring/summer 2021 ready-to-wear show. Image credit: Chanel
By Nora Howe
After the luxury industry took an enormous hit with the COVID-19 pandemic, fashion labels have turned to new ways to share their upcoming collections with media and consumers.
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","iv":"18a8d7b6c41827806060c69842573639","s":"5ff4936aa772ea8e"}
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