Marketing
October 13, 2020
Spring/summer 2021 ready-to-wear show. Image credit: Chanel
By Nora Howe
After the luxury industry took an enormous hit with the COVID-19 pandemic, fashion labels have turned to new ways to share their upcoming collections with media and consumers.
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","iv":"b7d18b032b1ce8b068881d2272ab4ede","s":"a987db590f8e83a4"}
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