Marketing
October 13, 2020
Spring/summer 2021 ready-to-wear show. Image credit: Chanel
By Nora Howe
After the luxury industry took an enormous hit with the COVID-19 pandemic, fashion labels have turned to new ways to share their upcoming collections with media and consumers.
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","iv":"79f83142dd64e02be64179efce385f06","s":"75d85bf84b22da4c"}
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