Men’s apparel and accessories designer John Varvatos is emphasizing its edgy, grunge vibe by advertising rock group Urge Overkill’s new album, Rock & Roll Submarine, on its social media sites.
John Varvatos previewed the new album on the brand’s Web site, Facebook page and blog. The campaign ended in a live music event at the John Varvatos flagship store.
{"ct":"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","iv":"f12977aa9af8c4c3b428f58636954bb5","s":"1f9d7d3d51f7cff8"}