Men’s apparel and accessories designer John Varvatos is emphasizing its edgy, grunge vibe by advertising rock group Urge Overkill’s new album, Rock & Roll Submarine, on its social media sites.
John Varvatos previewed the new album on the brand’s Web site, Facebook page and blog. The campaign ended in a live music event at the John Varvatos flagship store.
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","iv":"072996c2a92172ccb480f0357adaf798","s":"2bb8bd51547959ee"}