Men’s apparel and accessories designer John Varvatos is emphasizing its edgy, grunge vibe by advertising rock group Urge Overkill’s new album, Rock & Roll Submarine, on its social media sites.
John Varvatos previewed the new album on the brand’s Web site, Facebook page and blog. The campaign ended in a live music event at the John Varvatos flagship store.
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","iv":"fe19bed98052a885fc967d1d7473647f","s":"ef39275308e93786"}