Men’s apparel and accessories designer John Varvatos is emphasizing its edgy, grunge vibe by advertising rock group Urge Overkill’s new album, Rock & Roll Submarine, on its social media sites.
John Varvatos previewed the new album on the brand’s Web site, Facebook page and blog. The campaign ended in a live music event at the John Varvatos flagship store.
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","iv":"9f5db5de27582a93f55dfad3e7950dcd","s":"9b784e17110dbaaa"}