Men’s apparel and accessories designer John Varvatos is emphasizing its edgy, grunge vibe by advertising rock group Urge Overkill’s new album, Rock & Roll Submarine, on its social media sites.
John Varvatos previewed the new album on the brand’s Web site, Facebook page and blog. The campaign ended in a live music event at the John Varvatos flagship store.
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","iv":"b2fe07e70c2ead24ce08f5e95cf4c42a","s":"c638b36c4b0605bf"}