Men’s apparel and accessories designer John Varvatos is emphasizing its edgy, grunge vibe by advertising rock group Urge Overkill’s new album, Rock & Roll Submarine, on its social media sites.
John Varvatos previewed the new album on the brand’s Web site, Facebook page and blog. The campaign ended in a live music event at the John Varvatos flagship store.
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","iv":"76219a1025105a46cae1ba9fbb73533f","s":"ccdb49f54a22691e"}