Men’s apparel and accessories designer John Varvatos is emphasizing its edgy, grunge vibe by advertising rock group Urge Overkill’s new album, Rock & Roll Submarine, on its social media sites.
John Varvatos previewed the new album on the brand’s Web site, Facebook page and blog. The campaign ended in a live music event at the John Varvatos flagship store.
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","iv":"8342854645bd66c0093cb11e048db1f6","s":"efb03321de79f7fe"}