Men’s apparel and accessories designer John Varvatos is emphasizing its edgy, grunge vibe by advertising rock group Urge Overkill’s new album, Rock & Roll Submarine, on its social media sites.
John Varvatos previewed the new album on the brand’s Web site, Facebook page and blog. The campaign ended in a live music event at the John Varvatos flagship store.
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","iv":"4526e389be58cf2cf967fd78f8ddfa05","s":"eca1bd63028ede0c"}