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Dec. 3, 2024
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Multichannel

Free-gift-with-purchase promotions incentivize brand loyalty

March 28, 2012

 

By Tricia Carr

Neiman Marcus' gift-with-purchase Brera watch
Luxury retailers using gift-with-purchase promotions may not directly influence a consumer’s purchase, but they can offer an extended shopping experience that can result in brand loyalty and give luxury brands an edge without offering direct discounts.

Saks Fifth Avenue, Neiman Marcus and Bloomingdale’s are promoting existing product lines by offering a gift with purchase, often after a minimum pre-tax total is met. Most brands are marketing these in-store and online offers with email blasts and social media.

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  1. Balenciaga, Lamborghini share codes in fall collection
  2. Black Friday sales figures reflect consumer resilience: Mastercard
  3. Richemont calls in new CEOs at Jaeger-LeCoultre, Vacheron Constantin
  4. Bentley customizes Bentayga models for The Peninsula Hong Kong
  5. Global campaign from Canada Goose features archival revivals
  6. Flagship stores in cities can attract higher-spending shoppers
  7. LVMH, Louis Vuitton, COVID-19, Sotheby’s, Kim Jones and brand protection webinar
  8. Patou celebrates 110 years with sneaker collaboration
  9. Valentino names Alessandra Andreani CEO South Asia, Australia
  10. Brokerages partner, helping affluents find second homes in New York, Florida
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Black Friday sales figures reflect consumer resilience: Mastercard
Bentley customizes Bentayga models for The Peninsula Hong Kong

Richemont calls in new CEOs at Jaeger-LeCoultre, Vacheron Constantin
Global campaign from Canada Goose features archival revivals
Patou celebrates 110 years with sneaker collaboration