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Multichannel

Free-gift-with-purchase promotions incentivize brand loyalty

March 28, 2012

 

By Tricia Carr

Neiman Marcus' gift-with-purchase Brera watch
Luxury retailers using gift-with-purchase promotions may not directly influence a consumer’s purchase, but they can offer an extended shopping experience that can result in brand loyalty and give luxury brands an edge without offering direct discounts.

Saks Fifth Avenue, Neiman Marcus and Bloomingdale’s are promoting existing product lines by offering a gift with purchase, often after a minimum pre-tax total is met. Most brands are marketing these in-store and online offers with email blasts and social media.

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