Research
July 14, 2023
As luxury brands increase the use of tools such as Chat GPT, experts recommend toeing the line with human touches before transitioning to these technologies full-on, in an effort to establish trust. Image credit: ThisisEngineering RAEng
By Zach James
A new report by global management consulting firm Kearney’s global think-tank Consumer Institute (KCI) finds that citizens have trouble believing in a rising segment of the technology sector.
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","iv":"18e771b13e2926d1465ccd1c3c3f6b9e","s":"c79d620ce5ab4371"}
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