Research
July 14, 2023
As luxury brands increase the use of tools such as Chat GPT, experts recommend toeing the line with human touches before transitioning to these technologies full-on, in an effort to establish trust. Image credit: ThisisEngineering RAEng
By Zach James
A new report by global management consulting firm Kearney’s global think-tank Consumer Institute (KCI) finds that citizens have trouble believing in a rising segment of the technology sector.
{"ct":"Rfjo+C7AKNgOV9fySvR0KKe6JYuGIYHsC1kkSmNnhz2NUj\/92qRa+OVRr0oMgrkhn+bLcsjlbFnxN8WiE7yb06RElbPX9+K78qaljgUQgCvHwhF82eseMfl2dHj6g5\/ETw64FbaLsZS0QJ6immaeNIz6c+RpkYlBZsGMXaZnQnpxNGlgwDiNDxkET4epzZ2wjXWlyT00\/7OF57Qmq7y9IAjueS1wZ7LGt8JbYsb1s5kIBBM3RIbMReHiXBJnWnjJhBG5dc4pgqcXQ9TmAwyjlyoye1fQ63BcxooMmFXKoFLcGkfbnixrC9LAnx0\/HscwnKtVOIDdxtswDblFXR00VZ238BW82Q9iKvvqmGLnkXnRO8w9JEDPGqPEw1jDQm9TJv6RxFV7mqK7S1q03DFgTCLpkQMyZGkKyMiX46TIAzLdfe2Jb85NCV5ZPUQt\/xMe3axxXgoau81UvWeKQMZlYMgvCmmrpnthP08\/xlkzHQry3bwW59VpJGXH6cBweI2XxSSqxn4EkfiYRJVZ8Sy+hUQCzw5vlsF5NPxCDQcc7ffIVOY9imjf4GuSUGf\/DBzK4ru\/e+zkoHj2bO5LS7Y+SKBiXBnTQhqfUYHv\/8Kzyo7B8gBGc8V8cml2VlCC0g+EDwSjyeHFQ+Gf6X7qVQ8ihy00jFnbOK+gedghJoq66RbFYwZjA+9KkPqXp7C9VGk6q1RlNiJEbryd0RZVeTsix4xKAD59NwK9aowpIAqUUUnFrjUHDooGS+3KTh7Qj7OHIovpOQmQzOcBPfXWUEMAEKaKgdn1oSG8+MkawdQukj51lyCfKI7IvCirtsn07djIqUMEQdFvt6Bezkq9ezgPK46rlUfZ9gUUsMzClvotjlcK7BHuB6H4fu+mNRCz2Z9HvG9b6rC\/RMSqP871TTjHjowCvAvKgScF2BKgyuXM3ang53GBz5K2xgitM0YV2IwDMVpLRJ3B2yIp8WoY+UnkUHPb4IAHKz1bT0WLqPoOva8WAZ1ExxkKy00gU\/XUOe+sY\/0kEjFueD9K1VnRwnNKtQ24LEr6zaeGXhQy3xupZDDAAkS4N0BgpQtHBE+bsgmQPsezU4XdAGhl2t74qvDOY9B3KP4h6W3CZyCJvzlH3eonPhyfp41NEfwgUa1SwI4YxDA1m6wfBhIXMmatgtPyCpiCKN1879BUbaYr1Jm42CdzLTXRdbMIkEIlXp6Tqhy33jHgPEwGYywlpqUsCPBrdisVsg1mbBQ4bbgB6eNPvegHgGH5akiXY2zb\/SMinz9RQcw+dYzduSIq9Nj2oa8xjhNK5KD9x+zLsD5SjvanBHytN0E97UT1027zNdaN48OB9cefzS70w\/l8xt2UswoF70MWoJz2IUcQam9bFmB7SGLS6BARRAtTIKQmFZ59U4RmKAwEuRT0r0jU0ibr2VHsEOPtQ0M8g9RF5t7yZMfdanws\/DlkrkGDmTbEyQgiq4MDCKchsY9py5aeddzFQKIMAaFXlJsNvjBObQL7IHIlUHRer+npUlwo9+XVH5xGg6gwrFoawmU1NCkTVECe8qZ8WmHmYiCcsLYu9L\/\/5uxn75uiIU5fmX+gC3Weeo5wk3pScjFJc8PWsO3Cq+ACA0seZ\/5MwsvLswgIU11Z+aoZW5yGbB7harSVWyMfmMEXVtA9smjSDjP15O\/K+wVpx73fhcyIsDyOdvEG6JTBr1bytLlRGJhpCE2v99HDXZiHHqCpmjp59QSWG9uNdlp3dx77SIT0yaFSBH48kMocpTrR7zMjBjl7Xwq7QDAfIG4FVJaIn8YvcaBI7x0W4pw2ceozzdBtDkD49XdhKVisHNuOIc5Z\/DIFo0PFFIUzd+Re7k+hIH9vtLg7hG+mLrwtVhJNx88mVfN9PD2LZTnm9c9KASbpS2BvoMudOnzcsVmjiQig39C8fLMCY4gmpjHwogbyinRf9834EwOlphp3Jr6UwR7CibsxVUpijJPC1ZjuZ8fL3aiBxd8Ua3uPjiFIoDpke4j7btN8ABig+WGZ4p0gfeQg3gZye6QEdrkLk6XtzkM8IJzvak61bfocwSnZFNUTZOd6QsZJoIfqFc1sPc6xx7CDqqNfYu1GrRnaSFSgJ87cTYRdnaMZSfqRm70XjJcjY66jgxT9KVCmri8bdGLel\/1PooMGow5PIQJBFatyCVSMDJEFPWcljygHs\/I\/DP+xGpjGFyVx78l\/NAO40o0eRylf59tmYUe2c23ktLDv790T7IzxHK7dFFDUcgqbC0Y1tSdA624xKqhKHTE3nIuQ1H4ZXd93KSIN57cPmF\/oOtNrg2464vLtD1Z6VdLbcu1ah6V5UKXL8j7hkIrvBpCHu3P2j8e2YTm\/tUgaNnz3zX22CypDAyW1XoADqq4BfyplRXB6vjU2ICe+vieJ5E7tJxKNOJh8Y1C0SoceiomUjtngfXZaCzhD7KsEcg8gy0FTFcFQLeUShV5Nw68VXcJLE6eWdfrEebUCh2ebl48\/+yvhNBC3Pu670Lr\/V\/J6Tlqr+9de5JfbIjBvAWr3kKATPCRFipBxVWIRp+IQwb\/9jJKGYD+jqrGY+e9NMTxR5FopAZcJqBnS4e383GVvSNKWN1zykZ\/OJwi49DMNxOMT2HZMvotvWnp17PArEF8Qya686qUohSDS3A4lSZ4M+UqKoBfn2kCwiKtI1MdjxQZCWxKf6QotzBFSFlRgjAP4usICNbdIrrETpbQ+o7mP++uRo4gPaEGAnq0e4Xvueqyy5kNlLEFyQ8I1dIm2zJmrcDY3rUZnH98DjJCplt8tC52oR0kIsy6vNsPTZ7XMH\/ef8n8rNZA9qZO06x\/p9IhwIErIcFx6A3Eq056z5IoKZVR5\/GeCbnAE9rJMMUzN\/Ua7JNnYPqWhtW\/UkZugQ5FOZ4dHyitMSc3KdTe7CjVUIWw8pq2LVI1srB8Lf6V1EQJq+pTlRCMmNaQWneZq6xCtC4aq5niKQFv8g3SFubOFv0P8ZvKYWMntTfEc8mT4Tj8f952gJ6CRqt1SiSojMSrRLuJYfgSlezDqEdkcT4+hr\/4NF6sKVrVhpkvMBzyT0t7KcUwmd8+QVGjmod0bDXmJz8itouGtJzHnZvwcc5kndWA7gwPaJ+m6PohAQsW0ASL3SMW9vwZVinX+oDO8LZjxiu8sBzWs8Ijj0NC\/14+COZfUbxVuFNU4o4\/Ws+wQaxNJL7tCITjnv+Gp11uLUnZuk4FJJIMF3OTq1Z6tbNLextCnDMo\/+vCyhERoSnpd88nt7l3Y8bL1s2HCCpIBNyoV4\/mUPi\/bG7VRajBS9Njy4U\/Q\/HCVINm+O+2yqJV1WmPTkkcBhLCKgSOO4ltOpbQPgfGOJfEldKelc3USFn246igKeHJe+emXKEyF6mSil2teZyHvdiyB8wuUUC9mqTamoEVueaoWfsUzSHg\/pBBQJdNpDt6ndBVjezzscAMTjneYQZUuPknehQTEYxrZsQGYo9gv1ISXkphM1csQo+T5QfTN38MPyqyYaze78t7jIk09IKs+dqLwZ3xdq6tNJLIWaHsTAGZq7C1GD4ZfLR6+ERShUb7n+9kIqZ01haSOMnxpGcb9d7qgFoAEkwwtfH6vkJ5Qqg4U27ZWDY39yOHx4zln2XjFsbumCZWBcuX37VEycAqYzf9HjfEwW2nt8GvWcHENuJF1TXpubtJk4zXZDxqXCGHDJucaNkFDNJ6D8aE268u\/nFnGcBscHVW8N9HNamTuQLXqFABl79mz74d0Zu1eJlBwQHoOLNJEyWS+4wqERyDeBXyTPWFRsD7PzEVtAcXtJ97dG\/jO\/ByyouK5ESMzDlnEx4caW6sji+Paxr18wKfyGGubV1siR36m0LhllOH9JTDZjoUIX1UXFwhTBV8cOFQpoCdmY+kbzLtDJXH22zBqZVfHocW64+BExvRgq0sR8ikfahCv4fyeFTU5Xxbat0C2SpDDt25G\/+ahEjtaB3R6lHAvlQahwbTn2RiFUo6gIfTRJIU8\/+nkAKsaRxQV92Zkoblzw3IOSgOEZQ5I0bfDFI0V4bctYeXyKJYY1wyYIjZIw2gyHIuRNca5vd2IgAbNa\/5qR\/fLFLaDxuu3+2K5RFJoa58S6oxv2Pyi5Km\/aSWciaOOmXs+CGEf\/ICeaXfVhws3EVIYwp1BShSpu\/P6lP7gnLv7sVURhrKuI+BbpjqeSYNGz45JU+5l6VZBNdifPuZTi3qP0Mrm8GhPqacLe8YN\/mk6aAIS2YIKwlRS9B9iTXqU04BEXGkg5xYBTJdnp\/ECIL+LhwJVwj8soBBkaJD1d+81oEOJ6+M7xvrW\/zYsU7QGkkX3fB8+hYVlKLsj+fPlDjiNq94By7NqVmaUZj4C51hdEjjN7Bc15qNM6ejQlFlSt39KUiLeVZVTiIIkNweJCfy69tmz2vbdGY\/9NzzkDrsUke7hpnRF2WtuSkI+U9DfnQdFD9PkOqwEYXPLk5E\/BDUjY1cdrfnVYoWpem23qWlsu8S6ENbu2t0HROFuRLUZm2Om8A6ILrMg8JGqCaj0iHzGEmToloMN5LK\/nLuC9aLmceqP\/LKQuXB6WSQncme5\/6B0xS7yCpGoWfDcl2mV702LZyyevPMcUgPknGCzAkRRU6rn32CAuGguk5jroiuy\/vDc8LkKNxzRRjwavHOIH8XLmTOXUnVevbVpyxe1Rwjty+ALP+JHylom77PsYVhXyvtstSGuAmn6Cjo6o2DAztwYbRIBZit1MUxjewehJ5wYpRj42lZctQDoNrgTGzDVAez2W5nunR6GqRs2NzeIwioUgbSfeLgD5148DhNWouC2JIh98tSc3xKMXFS2uHWzSf5XFrn8uEFzrrHRPAUk6uboSj225BBIsvEKvUsTm55qPqrzRyNNJaCRga9wATMGPdbupQmpNznEETb2OLUwJ7sma7YbIWPVdQrY2BFFY70vC\/m0feHd6RSSkntezO96VHcMS75giS7+iyDCcUzNiATiejExRsoog5Wtz3OfrJeztU6zsnaEwFYBNS97UnqYV4jvkvnBuud9gdpShvIwnCm7AuXMpVtTX1q1LjjkWDuyKkmXNTws177HB91Es5H+55\/wS1q5jdXjXNc7HWt4VJ24EciMLjc4Gfi5BY+muyoTIOVyMbFNjx6F4WlXceLa3QlhN23KzrtcEoMpDfoKStL7XKaEdFJOH50zc3XVVvTdEp5xcKNG1RZbQiY54sHi9kYejv8JtM6sjsUgfdETJ94ckcoEZQYrSWob7Fotg2Pc6QREBZz70x6Loj5lYLwutl6Pn\/SXsDw12lBOjLoEceCe9\/JGcIQz8W6sgLSIQs7a1Q\/iwyAebYiqeScuDnZ+Hr8GALiNjXuFyDR2k3dxqhBCYyArXYUsgQFQihqkmbr\/gIcXnCRtI4sSHV+fQbvN7s0BhWFGNPmTGLKOBFAbeJWQgxwLCv6235rzn9pCyVDhhA7RcUEQ9nNVHZwmYy742zFt6xwo2K+e+vOZg99news2cAt3dhq86HbhWraVjE2QmxfGBAS7WZSRvEpNX\/+DFmHF5TbiExhJbTxXh4uUlMIG\/xCNypArBrqwAaxYPK9zl4rtiSpOwjAd87vZhXjwiSnk4Isxa3irbrTghilcaHwUgJZgzAT8Yp0Z1tbJYvDbHRLaFlQqvLGd2+M0fs9OloNuGt+fqtx+nsh4XMUg9xxgcBBBYCgpq7B189anbg84e57HIgC73Vyw3TlWWeI7WNTDq5+L2wHr4xZM3+2hDI4H3wEkpl+liOgPtze9xdXLrDQWDNQxHpi54PwkF5iTIErk8A1DSYGTh1IS9XI6YUYFAcD\/ZeaA+wigLdJrjCD93LjBsEhOkdnj6mexCr\/a5LWsEvmyqyVYr\/Xvt64fbjXJ7mai9qi3QymgA1IJBcWYOy\/QeCAB5hI37CqK9IAC3BtaOo9NMdfNXTSg\/qQjlguBLiYpzm97ukW+d95h+L6w+fco\/EJrCwyvIfG9ZgvaynRJ1yvyHx6wV3DeVA686\/Fd1ZYwk+ENnPIjOBE9f4YPLsyALNDum7\/u5LHkY1fkTTR0B4hyWQROKiezttVXtgLLZsEwxfgESbROxPGIJnt6VkljbsGaam9ZPrXmwN35xT0deagk3sjM3t33sjDKet51l2Yin9T83ctfzOVM8bBFj3rTIDUuMdh1Da7mo9Hm1BSCIgNF4bJOcOfsmWAHP7hffKPEyW7luj0NJj5M45Ex+WerLR0q\/L8ZoFDspl5sr+VtGiDXMTu1tR8pu7w1\/QjwT2gCBJBQ6ON4eK9nrosqlS15Ong\/FGV5jcgN+iRkugnLHpwri3vCdqR9l8dUo9+R3uqo1NHlfj8fMtXzhjRW2e5jk34jB6RdTqirVFzv3lEP2DwFjGWEwoMJsZ15io0ZhjvxuC6iHKylTHX4afyqzS4ooyMUAY\/XyXU0NAv0J5zJGIxVr\/qha2nivjyoqWrma5V5UusjVbIizCJFPzt51YoM9mA3\/Y2+mve5S3IfV4EmbQLEi56hFuNEFn5+4oq73QyPBFSVsWfQeq6hMDvG0c5BSSMk0jvIDg2Mtwno2LJAYFZ4N4dToBwcdsnXU04nqTvFpEVxR8GYteomiwjpEKteedoOsFELRqk\/ezHI42fUMKeWw+PvtNyACQcthVopa4A2XOsVVi+uNgrZESrlc7Igqm+SgIyNKTc0K5LV6kPS+SmvqY3MKug0pNUS2I7gNdkPfE67l0wzBPGdboBweTM2HqyUaN6aQg8qTz4FJmaA1Z\/Ov\/CKEoXiKqcyjqZvvf6P+viUApVTz21aUFQz7hMiKEa7Dsy6k9\/cbtdjv69My0ap\/GKN\/18bX8z2he\/6xh64vnbDVGDcIiXhYofp4eNBDLHSwoM2A82\/o\/YxHxG9T3NhXNH1+8zjFpb7xq9j45zVqXXE3doqfO7uEa8ipBTHHnSoiaqtBwEIP+FC2OQ73FTikvjLE2M1acFQVeEH3yuGXHvyvizmfuMn2CJFuVDKzQnw97Qy6Y3xmM2kAm9Omhw2CN5DM9gOZSCZd7IWL2MNOL0VeD86PhA6lmXi1rTnJVGqhniNuo5C3OuDOAo8d4mXbWofBOBkj\/wXmUx0qeo15Q7U2ArK4TaYPiLUFAW1o\/fO7NHzzqsOWoEODCIlO4G60klCIKpGK4BiHYWz5K3W0XuovfzBjRlKWfhSRqZjyTZsyq02nHyj8U46Z82620cTl+d2\/GqRArcbWlEoVxAhvkXoyU3WR2SPPChrNkPs+lOPyu+LldmaQZpYF8yBdp6t3ruR0XxuPZQTHFWFAyq7ixZqsI+kF4g5wPedOJu\/lQtRHAzv2IJMLCGNb\/qOdwvBcFvPPB6+vl\/I5K24\/gxf9SFOm2utn05doDTXTK5w0JxGj26+JvnCqnbNPPEpLAy40TzxyK9J28qzVwybGRPyov3XCNcTK8xBXRvpzYw8ZRMqcS8DvBrQ0ynLFGBtKBpDMNDTUZDLaP2S0D0MvrBcSKwedDmM9RviFQZKKGxveufxyEa90TCM6wwGUNTsYFi\/c+Csynk4VYh1cZGuHGRrjS+X1G85lhkxxFqYe8Mhdolu9kuw8f1EiGKkkHtuEZTL00qP\/PbQhAD82Tthp2Qy5tXogPHOgU1SzLbmqNLhagVodo6F1ZydNql7eB0r7Dox8B8zmpIltO\/2ibifOm5F8kxuu4FgyauJ2cosHrYAl1VauOv8k1lDNu6tKxovCyGmSukcggsrhFSewE6z0tnK7xzKHNeoVSY85a\/J1D\/yoKJdmVte4LUN3CZgDtJZsYu1acBGeN7RIm4g9uPQNhjB4ihsjUiYNiNhe7HEENcp39guAMCxHbveiXz6R2TGCEoiv9IfRZL8r\/Y3ggH3Hjj1XozSVfvfkP1E5HIIrQG7BS5qXbfYEbJ9QmvdZpgzxZ\/ZEtNTi07WYxwDypQt8O7D\/dCYKWhC5wJEPVn5oEW9p\/DQ1qdWC5zek0jq1CS9vCPJJKG3CwqFxF5ulM0ROJXJLtUdQskRKbz3tzfdcXJ7CVq8HLYddYer1hwwyB5G3TX7ZvZmbGm8VyXKDW3bcMpPAT7NmVbLVtiRzFmq4+88HuLVR0D3I\/umO8AHXBtEKavDdZh53YRIgYKM9wH\/YeDBwMtA9tUWO6GMZIFTURx4cD9OwZieeadiCSykkQsS14T2sD17Hjl3y9AdMrgGzclRuTD4nMsNgVmXc2zPhXLpY4H7Ij31MfZ8Jq7RHy8f6jTr79OU9fwp5RtymlbQOXMuENiEXQaDOUGvPqb\/Ddr\/odqcG55gxph6\/rUrwpu8WO3v+F0hSAr7oKyU1SNcsNP335FfjOYssE+xlkZ0uI8U8y2E6O7hfars+OaMcKclM9tJw5g+CA8xYSbK4RtmErnuVDspPGlkm6SRKc4gZPrE6NgAEAivt5tzVkkSrg6cEnXA853VrSSqA5eiHw230PMAofdRwessa1jsTpLa7rhb8sEZkRTMqu\/CyVEz9P9rcN0mZnBLslQqsmzoVngkvYJFonxiYaDNftxzOilYUIZJ+oZThaOv9w==","iv":"bdecabb6a480b11f5b544203956d6427","s":"5bd8c11332ffd73b"}
Share your thoughts. Click here