Columns
April 27, 2020
Rohit Arora is business director and head of content strategy at Liwa Content Driven
{"ct":"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","iv":"b88e10c3b4a2d24b2e7ebaff872dc19b","s":"97848f795540377e"}
Share your thoughts. Click here