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Dec. 26, 2025
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Fragrance and personal care

85pc of beauty marketing centered on social media

July 25, 2018

Celebrity influencers' paid posts result in modest engagement rates. Image credit: Bella Hadid for Dior

 

By Sarah Jones

Beauty brands are investing more heavily into social media and influencer marketing than their peers in fashion and luxury, according to a new report.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior, Rizzoli to release book on Lady Art project
  4. Fendi pays homage to artist with playful puppet fall campaign
  5. Dior dives into French Riviera with escapist fragrance
  6. Veuve Clicquot debuts après-ski activations
  7. Brioni launches anniversary capsule at Bergdorf Goodman
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  10. Hermès showcases the surreal for spring campaign
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