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Dec. 15, 2025
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Fragrance and personal care

85pc of beauty marketing centered on social media

July 25, 2018

Celebrity influencers' paid posts result in modest engagement rates. Image credit: Bella Hadid for Dior

 

By Sarah Jones

Beauty brands are investing more heavily into social media and influencer marketing than their peers in fashion and luxury, according to a new report.

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  1. Ruinart reveals annual Carte Blanche creative collaboration
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  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. New Global Fashion Agenda program in Turkey targets textile waste
  6. Chanel unleashes ‘From Dream to Reality’
  7. Chase opens new Sapphire Lounge in Las Vegas
  8. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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  10. Sephora introduces new concept for SEPHORiA 2026
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