Fragrance and personal care
July 25, 2018
Celebrity influencers' paid posts result in modest engagement rates. Image credit: Bella Hadid for Dior
By Sarah Jones
Beauty brands are investing more heavily into social media and influencer marketing than their peers in fashion and luxury, according to a new report.
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","iv":"8cc25125f7f3c26be63c13a16a0d7440","s":"5adf29bccd7704cd"}
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