Luxury Daily
The authority in luxury news.
Dec. 16, 2025
  1. Louis Vuitton courts rapper Future as ‘Friend of the House’
  2. Rosewood London opens ski-inspired winter terrace
  3. Raffles, Christofle premiere exclusive dining experience
  4. Ruinart reveals annual Carte Blanche creative collaboration
  5. Longines announces latest Ambassador of Elegance
  6. Moncler returns to the slopes for Grenoble campaign
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  9. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  10. Capri Holdings closes Versace divestiture
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

85pc of beauty marketing centered on social media

July 25, 2018

Celebrity influencers' paid posts result in modest engagement rates. Image credit: Bella Hadid for Dior

 

By Sarah Jones

Beauty brands are investing more heavily into social media and influencer marketing than their peers in fashion and luxury, according to a new report.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Louis Vuitton courts rapper Future as ‘Friend of the House’
  2. Rosewood London opens ski-inspired winter terrace
  3. Raffles, Christofle premiere exclusive dining experience
  4. Ruinart reveals annual Carte Blanche creative collaboration
  5. Longines announces latest Ambassador of Elegance
  6. Moncler returns to the slopes for Grenoble campaign
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  9. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  10. Capri Holdings closes Versace divestiture
VIDEOS
More Videos

MORE IN Fragrance and personal care
‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
Diptyque plays with the surreal in holiday tale
Sephora introduces new concept for SEPHORiA 2026
Estée Lauder Cos., Jo Malone launch AI scent advisor
Chopard, Boss, Lancôme front AR experience from Snapchat
Armani Beauty appoints actor Keith Powers as global fragrance ambassador



RECENT ARTICLES
‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
Follow @LuxuryDaily for the latest in luxury news
What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections

Louis Vuitton courts rapper Future as ‘Friend of the House’
Raffles, Christofle premiere exclusive dining experience
Longines announces latest Ambassador of Elegance