Fragrance and personal care
July 25, 2018
Celebrity influencers' paid posts result in modest engagement rates. Image credit: Bella Hadid for Dior
By Sarah Jones
Beauty brands are investing more heavily into social media and influencer marketing than their peers in fashion and luxury, according to a new report.
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","iv":"05664005c9e8251fce86c754e9c0f931","s":"a526b3bfbbc66df6"}
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