Fragrance and personal care
July 25, 2018
Celebrity influencers' paid posts result in modest engagement rates. Image credit: Bella Hadid for Dior
By Sarah Jones
Beauty brands are investing more heavily into social media and influencer marketing than their peers in fashion and luxury, according to a new report.
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CwIR1hQE3YY9XdamyJaLTkqRpg+8FSIBwoGVNawXIFj5CZ+dEicv5sKn4LLocbf\/Aj2zPyn8TcxIh5hLlAoIvwaHTJm7SeJqVVHVJTZP9YXOf+JDeaToSR61raGL7yMn4WUdzgiM90iGfrEi\/o0E0kIlaXrcEuZvaWAjcGvO5OMI1jEAdUE3STbKjjWXUIsBYXBEvpM7ItDQtrS374b+UOpmYmJC7S4CYWjsRm7E0pYht8vjY7HqlXDKZ2bipFfQltWUldSOw+OzMlD\/+wusxDR+TfA5kzEBnAohJAe679zFG6KmKTfibPVcMZwSRRylw\/kzVx1jND7TimZOhW+DdWAYenVoW8srTMXifjQ8lgnmLUhe3hUaHR+2DxT8g3DSO7LFvdKGLnbPTu91bbZh\/K99+GUoHwb5C6BJfCBpoGdkSyimYolIIgbe7kdeUXI8nO7nBM7pRndMsioJjoDV2OlG0pTYpdbZvglJW69bU9Z8jcBlWtM3YjJWb+9hQT9zIf0695J1aFQqq3ht9Xi\/w2UStu5yo0QWTz0t9g0SLBkBMjeWDZd4rZSe8w+Q\/RmyjHcLYdG0s4ta8dp1rmiix4XidytuxLzyj26ASEL88NJp0\/nIo15ntClvj02sBF825uQ3iDTG6r+kxLOoDAx7SHuPpYpXH3lMeZAOylz305wFM88fZuMdX1hXY8yUkq3ziEl4SHU1Ugu8gJokBMeFYgdfUvfOk2Cylk2zfoVJoattURaBLRUq2BNr7HH4FomZhSZS0QGVSU+xI8RSeII5r09xLDBgf1CXgO+2OGVjjxIi2ofseyHHxkBlqci3sN2V32IzW38cyS8+6zTOuBaihnOFxwbpH6M4PawiWZS72oFbxlCh4N\/obdarWle014OnZ1OFCTfVNKfk29TXK4K\/1n71tg3YuIJOOdsWj3rIYsLZvAeJFOy0yZskYDIm6bzXcHbKMJ6flPiI373XY4s2Ny0hLrALWFHZtKZPZqwEr2mGhIXhYSGHqFnUMHgHXSJm322RpuAu9PXhDxZxvPxxFimA\/pQkCI1ckdbCe7S+8TVtIFGGWaX9Z5WzXeZG6RuDLyGJl7wAvcid\/7iL4NK2xsPbsAwAUPv\/cpY0UsIYV48JV79nrShi7Fnw73e0vyHh+C4tik35zRThzdA1cQc4VeApuzQ9sOU9ttTXlJiWLJPqB2nvV2SF48UR8vbggRYGAYpkeQAhCncGjxLqUO5Bh6nn+Cm7LYLnW7rNSuDL41E4f+HoicJg6C0gXJhSpEb6qE+JCBx1gYeqRAkzLNpOQxU6oemFoO2UdcQCcC7qeop1jyT5UpoMMApYJDUc8MLY\/I\/Uyw+N7FArpBY3dDUaqQdxIqZK9Y2Zfxe7OcZch7+9Om9Vlgjv4LqzSmT6R4TjXyfEFB61Sa9vN6hKRdkCYpFaw5ERxBIIgeL4L4jyPrjbW\/521Sha0axqmVTQvMO7zRyywDx9+mBzaqLq8HIDbJThtC7XmVjhsK39ce1D9W8t2439hJo4BnW+j7iBTbdDwCISbqe+i8DgySUh4d0iw2RGyjJ1WgIDNgQrOWIGO0tjZtNmV1CGh5FzRTtQKW4ODlnfR6CnkqZs0bwR1BG5J7iwjJC9yL7baLfjvBj9Fv2XlNE4FRnm9lLN0Pj1HZ0LxLUZlAXsVwzR+Tjxg2EdW4AFxdFwWdoi\/R2KftNqwYqYDoF5ghW5ObCGYlGAaHIyHMriYIWwUr6frkoXC3h9IGJkN9oUSrfL4Ge\/nzWWGGnXqQHJiQMiFFbSn4LhsJkUqOwEesLDATP2736Gipb5xLuCdFYDItjo8DNL00ogSdTb\/\/4JC9NCVM9yNn1MZBrzdIwcq9ce8PxZtfeh+0iFZxn+74BLoWLxr5e6X02lE3RtUYqo5L8clegoNHgE2J88O57W95lIs8hFDNHaiDar4FmRnPLTEI09Mw\/ZVXsd04eCxsiUZhRBwfd3wUDorMbo0tscIAZ9kuu7GOJ77FMWW02PVPr\/Bncbkn9mUxxUjz\/rVhK64o0N\/dt\/kZyXxmysN6lzhBgAXstYQkxZUwpSi9mFTbeQAwKronlBFu\/XfsM7aQOzcRLP6LZgFtb\/4tm0G8LlZEsZ1ZPKLgHstWigQn5pOYCchtY8++ZzsKCoDb1fg3YCbbnapSjTzgxi9AReSeuxcz14bK0+Q2PzHtKQgGk8H8eJfZJ6FFFBfEqWl5LrsUltTx99G1s6m31A5oKs0J6MoyceNMcAMdTHvAN7G8atPSpy9syV90ELJqSJ98CVLKhfFg813rcHvJs42Bxr1aO0UdqJivN1t8sDwJDos4h3P4C5tPaXdjIn09BTxOztyReaRpjOIMfPwrt+v561JTCn4bMEHqLrd3KMeIIOj5YZ7WrvGRLA1Xa\/RsWVENaTkhlEZRJ9QsY46+DMEHIzbbE2m8T64V+Yn6pRb5Sk7rTk1BJQP2chUMIqiX4TPnZIrLOScQlJVcWJJuJQhcW4yyVvH0+eC6Ewucyb6YR0r0hLzv+tWIQtkNA3aba5YRl+dPaUxF5GWp7VNNOJeWjkfo3b8EwWEP9LW4TEPPy+qVzJYRGmQaYl\/sgKnl1P+HihacBe+3qXESBA6UOM1VgYqSdZzzWA+\/scTGKw0XeVH4QVMOmdNTDE3yl1SZF0Z7VJGN7XncOZMHXyy496+Dw2ORFQklj65WB5Bm3+kb7X89R10MecvGliAAyubHoAJ1XmtxL7Cplral\/9wpwY87HbYzo3jqw3My7AUYhObJx3iwzowcRA9JYXD7\/jCMZeDoe2tDbWJs6jLWihsyFnMpWuGGKpcvYyID0L295RishjEjnuzZRekPx9UaYwjIN3qacWUNsz1KjROdksYg833v0gFw6oIKarKOywAP\/jSpuiSJjx8s7bnCl2zjFqA+A64ar\/bhn4tOUq57ENkrz+F2+QI7zAIJc9gQFplI+SnezugfB8rPBLDk3K9shl83RzIFI6kCVeOeNs+QB8lBD2FzJXEytWJmYFdvbt\/Kk15oCtnHzkSNetHUPR2+dw9Dt+uoBgSScQP3kpPl1hSY2UJpDT+lhugiX51WfB62u4gEwEFtlDS5qcEt9mDiT\/Ed39W\/fDy3NV5xpLYimnGWyp7VajTSgUK0LnqQV9O+F1YQVkXZFCI+lEHFGdV7NXjPzXaekw9oz9ibLLF8E5H6k1FEjpBYtqk4d1OlkSXKKsB0gmPMWVeLcqHupSyTVIELjbQ+8pnj5LkGlYZOSqU3KF4Q0jN+YfxwVVildBfEsGGC\/v9KWvGWgGF9x\/8VxOm3LqkasWZXSPF26S40DZrqftgagUT8Gy+LdpsjwjE1yqvMdx7be3mOthOXDujfOi1NQNDF5ArX40T6YrevhzIfNrflh0o69z7EnGPViWqcLdb3g48NLl7PWEyPVSFmitvhKmIC1e6vEYSAf6gKnMq9jMfCCRoiG146jU\/aXlq4xcDSuNF9jvHZafeMFwB7WAQXiFqOKSSApYhtbfhR2OVIz8mtcaK\/5iOy\/ayFfssVrBT2w5Ym5D4Dw63O\/KtJK7qeqU3dgQDNL\/bRz5s38wunrys3MRTPykccntAZCctb3KaTycG\/YqY3epkaNXKgksf\/SAniC4jwYkExy0rG8rcAv6JPVJISZ782ZTmg10nacSbLYDMEev9vVixeo3oXwr3WeqjvxkzRcFD3u+jgo60FYpnlIF2CE5TV\/b+12MO74MsQzfHs+9sCZG1Evb\/pNp9f9ICL85y2l6eE7Qtlv+\/F39D3aNIKGsUhV5exz1YoNy8oKqqP6T7osgBT8MOcqbTQKW2P9vv46B\/qazctr5Loe97\/unMdNgW89hzTxI5uGH431dTjU9l7c+FxEeQSbkNgKL8dG9X45jEZjLDEqohoFIye8PKM2DdudCBnkfSSNPz+zpzjryWDdCg38wGTLtxZS\/E81xwqVYHHdgHnpG+6uPLJ6Cw6CFXvtZeflsyhOLrmwit5zKIlRbO6TU6LwqPjno4CcTYfIKWzEE1sAe2BWUkA6Z4TwSY6ssyHeK1pZyxrB58Qb2cEWTSCjULov829fkRviOMk6KmHzePQ\/bh748xrZ9y1+FQTURoG7y6EHNaAagThmVqH1m8+75RkR\/bOEbwW+UUvZtSeUrtnS0Jr5iBFyUmdFDq6vLQWL8SNFiU8ru9ZNZkvWVwCUASMjCW+dTi9R34iIqGMDNfk2A8zlzFs2rbtIDbUfmv1GxpObfmkC4i2DraYA9GojjpdaOGHCSksFbS5DsgkONbH6o9Hjl9RXgJ63t3VwLEhC5SDGw==","iv":"e8b1612a7cbf498fcdf71e4bc87eb69f","s":"f93cee3816c6bae2"}
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