Fragrance and personal care
July 25, 2018
Celebrity influencers' paid posts result in modest engagement rates. Image credit: Bella Hadid for Dior
By Sarah Jones
Beauty brands are investing more heavily into social media and influencer marketing than their peers in fashion and luxury, according to a new report.
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FFtSoJiAYLxYNWTOCef8+eBqhzMvkapr9foSWajhFo4\/SmecGYScHExSDYZdfrlp5DKp5DXOVrb\/rpVOqF7qDufQZ2UP6JWlFEzgoN13xmXiP9k8G3oWxMxdW+4jm6FRQX6jmqb9J8Z17vUPVjO4IwnDXtOvKXDv+Hd9LfANSh5SeI4SQojtNF6Lzfa6hE\/sCzsUmB+ypiExbS6HhLUSdVeBoK05Hn7Bx8x+PK2g9Z+aoqKY2uH6FWWa90giB9d2\/DaXjq24bM\/Be7TY3rDu0OMzTR4m\/0vnr0fHKQIFl4TO+ecdGuJKxedAEriH2nCPad1DFcSlA4blRluVJE6V2KiHp6CvetL8jI0X+WOIu1mJ+AMqiar8uvZqKpA83S2VqmNRsWD49xUSpP2+KbKV73UG6zzsVbHxkatnBxk3K3k2Uc7iQoOsC+eu5jJaY9iovpJveZK0azGiDHAFSiEEDPR6+QI50MauT6YvoQEWvd4tSx3ZkXE32Zm4mxm5qJY6\/9hChIG1Bwj51QodCLKFDxeSU1v8fdog0QxBYjPmp2ZyZN2xY7zxhgeNx2bDsa0xbfn7AK0kjncOCU5suBJU5qjWB0cp3+XYO+V1ZdVj81o5XZT4kcZmHJFYt9zhApV+1vt+ag3Swc3nZnUM6PRb594L45SuuvsyIideqbo1zmuatKoC+A7esgopVx10UbpWTRa4tVh\/gZ1OLevRVnnVHhW2i\/Bo6yHHLA+C\/H1IOyxBVbCdVA\/L8c44GI6rnfqfdZDAmOPxQtTsJOXwxtCwRUWoJ1wPjO6928v+yqOUnJGZ+AxwLvkabXLBrOza4XCcuXcfXf7\/YhWH\/g\/lEPgs5MYTSNtUK6YN88LpmlBffcmdUkH7CZcKj63oItly1wxvvbanmmw6Gh86e0smAIaQpFBwK5Ep+VHQoKH2Gjfb35arB49HUtVcpOTA4GkLcubynKjvyueTU0QFB\/vCfjagIMoMiKOGlL4W4ScO0BKeawPKOKPagBG9rTCIDgCd7WmfvxpPBItM3zXnPGoQCTsR5EH3cZGFKto3dYFwEgW2I8Ljcss3fCjNYpk6NAjFBkFl4qwXSXXXfw64j+lZOK4o+sDTI\/a5o\/8GZSxGvkYA+ISt+NcYxLJkKYXNG\/67opNqJTNUcHnxcXTzbKDbGxeGduO6Qe67jijxNrSOzmwPUAxecOebkxhya6JbTJSJbgUIuvYsqntYwQgf1zxUPJyfS3L70uHxDhJNAWPDs5qg\/+uUBkpVNzkCvtxauwS5luHiqe3wrQjDNTpYQxQoPX2zamO7N55nkZhn4pdmq97en9dqDEQjH15lxQz58SQ\/9aoGwbtTG3fqsze0LOPX\/\/Vxx0tCTbgYk9ZVMCj8FEHVE967RfyXdpnTByAjBjU\/7G6eNqwDaupLy\/wF8fIHT1MJd2RlqkoT7cXyNTRuWtmjwHuZv+VmxFi\/DtPYHHiG9WOPMPyY8HUo1p2v8RKTWVWiooSuQyzMiA+yO7gowV1ui2eeSM2Z5kicj6eY1+Iace\/OpSApeZsMY3XESsqPHhIP0iajHblz8vjTulDr0sxBcpC7rnbMudiCh077slXQOFVm6YLTZYPsWVawFdeUCWr5OnK+7a\/xL\/6y\/TmLHS0bLY7R5VwzAXdtHe2rt88mz1noZ0HHkv4Re7JqXNHNzI2pFPhsbABqei9+XJwszbr0N1M6X055GpTFru2AxLYWxB6qSStn7ZwergijjGLLqS1RliVwJE5HxRuk5uNSFp5jIgs3jDTFZr49VeLf4DJ+BukfblfgSSEb0+ai4zkC8BObQ9khwvmPYbOEY0piYPJYWKtQmtayeqFq+vihklmNF+DsvXczXX02lzh8SWPpQav9Ow6XZFIjC6tXDw3\/NAWagWtbXNZDFEkeIYcvkTqbG06gDRmmyujDBkixCebjLzU8+vpkMT5yw+6lHDWQhPAOrM0ojaytXuuMi5o\/djyRjxXV9KAY8QVRf6Gc8Brp4dmRj0Qp6oIIarSnCN3T+rPqdoxRfT1lUmSWJsLtZ5nb7xaphKYlCeUNwephwGuHF62\/iY3k8M+Z7w2mi9DQSZ2\/daMSko7rcm48qNgzq\/qq50TO8drxrdnSfK3aC\/FRZhbuSndL0LdIOX8fNgTKnBFhI8iL1puNJap9J9\/rZ95FnLAmUNlwrwTNexGhdbFOm76yhnMuJcHctXgdTi2jQl2A3+sF\/L4OqJCFiNsoVV2LQbA5zpRCvloEQC1vmTmSVqQMmJlTWG6uQlwikQaunWk364PFC6e+6KXj0CgXVwThVYZGlRCU56Gn2RDJ0Tvnio2KStlLyMfSDXgmcg3TGiKU0lUFnzYBMjDLyX4QlZYngK\/+yORdLq2i\/\/OZoVEPjobFc9CfTNEycoaDS8kCUImrfKEbpVa1R9Bocbb0wByO40B3527bwWvhlvA7uF2FkxbMr\/RLREN5XClGCwhmnOtPZE2TKyfrBcEq9RernwHTNtl07jF9Ho2iV11QtwwmXJl+rRcfRjp9v7DOZPdVKgnz+HbQoccdJvs+R28BVwfBJjf7Ue6++2r3W6V\/wbqNGNqBNgrXYyEXsJ2BUq3lJDM2gY\/1nK0sEE62vXivig1LyYDaR65kPusPpn6O+KnQJTHYWTVGpJIhdLcUy3K2\/ao9J1ttOIk4eC13EZFhSKj01wtq5ihPJ2BD\/zbML5Kh3PUmYmDeKd\/s4jUuUFYs1QGmHrhAtmexefmIz5yTGRXJgD8kAhSruEiJhVJ64\/Ns88nn6O0I2NnCJshv6Ft\/kkLbRKm2yCfMD3rgookIwCXaS2Hp3M\/+ibEx5rAs+Y+v\/huxn1KacMRVc4vLm0Nqn7PHUyoOjLlyWZWL6UK4ZXWyZEFlWwJ6Cxbh6IGgyrLN7gsdb05GWEmWVmRPv\/L+0XCVD\/GzWiAPjfWYrR7erJIw0+wEZCiE9cl6dPbWKsZx2jZRaAY6NpsekDPo5rPUq\/sXoSmpZELuNfDj1ZaXgbCxlKLBLvVTo+7b0T3QiBPybQyPSHCRUHMnwHpobssu1wzFQ6KVU9x7GSlHgMEJiteE7Mv3imH9h5UWU\/29VENjFo58Rsj89U49H8MvYtdR8NoQyZDMLMX08Z+Au1zEaEzd7AVBZjaM\/PPGsTQIfVxc+SV\/I6IBPtvoipS0ryZw94qjuIIyrTYdB8YvhDFQDwwmQx+V7zTuEYIIqVqPuFojv8BgquqSLgnl\/o4AuEFTOKSMUMd3a3qGKSxs9GM\/Ldg5Kefss\/IsB3wMcE6Nf5edgXZWnBaebfNBqvt8Y+cITdqI\/TEyCva08HwSsoMv0PfArH0EiQs3Z+dVmbVJR50QwksVK1DcLzMqkUSPwJdPahw97P80fTwRO+CinN+G+qSaTkTvv9IcP3q3V42likWAnt5hWxioNMiJS7DXcgHEnja75y+V\/rv2\/mwNiRKN\/IjQ\/000xGVG98b51G8+RQp7TbDKd0aUoRGZzpEIe7T\/6gHiBZY5rGmyDSVMcmz+v1ICtivRdrp2mF7NwuVVZrl4xd4fmYJT+e\/\/A9xNiIY2XZEJl9FGP91+SBdrXIMoUZcsncf4+M3lSpuA+Ri+m39FwvmuYwYn95TE5KIwYnSNNuAdyv1ZAekZUbrnEPCMevXc\/EKyNvYu+ELI3rCRrrSH4ngREBxAXhU0w9qfyvwJnNOCa3qThJM9K1pISlVezJrvi1nY5Yns7Ojbod4TbT6FRnV37bhiiUt\/c+slDTYLvI+1MFBG2PqimKH+HcbHzpDbmdfgY\/xSGPdilpA88xXRKWGY4YKkSqCX1vjZyKUiBENAT7jf07HX9fUGXTeeyJbgCkc6Y3gbiPNpErTwP1y9x9ORb2tNrFPF9qo4LJmyZyyZX7ufPEd+Wz8PQ07cJUTCsUy9MBPaNZk9YWlfJtYyJmM00WJPTPIbkOe18iqrt+UsrIxB98DD6uwgRVIN\/t3y5q5B6w3LeB04l6tfOMBJAT5QVMSbX+MDh35ytcaA3GgBD3bG0b\/7W6jyUqgUapN\/vW3jHDU5I8M6xpNEpzZetHOFIpOF7gHAEw9YNjgIpHC4Q+w0g+vz+esfEUIsqLKYrsUpuNcgpkXBwMdGrItqC5Jbq1I4+\/SmxYicWMXdCq\/1LVEuh+0oweVI93tM\/eG5jafDX9mnQ3B1HSrf8ouFnRhH7MP58YuBFFwsnLJMzzy9UPXIHI+kl2DJHKTrhGFxlak0NXfZ\/oXJNsIUZ7IL4th3\/rRFnAaVAMxXwfkCQiKfWaIu05pbKhdF4bKhPRnGuGeoMtn\/qVhdSZQx\/nnGoHajaL2flUty7w==","iv":"eccd9916473131133e178484fdbf7267","s":"08e13760bfa6b4a1"}
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