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Research

91pc of consumers do not want their data sold: report

May 12, 2015

Instagram post for Missoni Mirroring Instagram post for Missoni Mirroring

 

By Joe McCarthy

Brands have to ask permission in a straightforward way when collecting data and must maintain transparency regarding all its uses if they want to earn consumer trust, according to a new report by Bain.

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1 thought on “91pc of consumers do not want their data sold: report”

  1. Steve says:
    May 13, 2015 at 12:26 pm

    Hilarious that people are worried about brands mining their data. They should be more worried about the social media and credit giants. A brand doesn’t need to get your shoe purchase data from another brand. Brands will acquire your shoe style preferences from your social media activity and your shoe buying activity from your credit card purchases.

 
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  5. Double-digit growth streak continues at Hermès
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