Marketing
October 26, 2016
Shoppers look toward their immediate and social networks to inform their purchases
By Sarah Jones
Word-of-mouth recommendations from trusted sources have more sway over consumers’ buying choices than any form of marketing, according to a survey by Influence Central.
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","iv":"cd8ed066c1e840993643adbddc0223ed","s":"cad0f8843201b35b"}
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