Marketing
October 26, 2016
Shoppers look toward their immediate and social networks to inform their purchases
By Sarah Jones
Word-of-mouth recommendations from trusted sources have more sway over consumers’ buying choices than any form of marketing, according to a survey by Influence Central.
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","iv":"d85dfd68846e426c500a988ca238dc8c","s":"afd2a72e0d9ef382"}
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