Multichannel
July 31, 2014
Still from L2's omnichannel report video
By Joe McCarthy
Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.
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","iv":"278dbf174f7b8fdc084442969e8c25bc","s":"9037d388693db8e8"}
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