Luxury Daily
World’s leading luxury business publication
Oct. 13, 2019
  1. Emotion is the key to CX differentiation: Forrester exec
  2. Luxury brands mark International Day of the Girl
  3. Hotels are start, end points of travel experiences
  4. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  5. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  6. DPA campaign focuses on a diamond’s journey
  7. JetSuiteX touts time saved with alternative aviation in rebranding effort
  8. Frontline associates need to become fluent in brand language
  9. Dior enlists new crop of artists for Lady Dior collaboration
  10. Louis Vuitton partners with esports tournament, hinting at gaming’s luxury potential
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Showrooming fears displaced by Webrooming cheers: L2

July 31, 2014

Still from L2's report video Still from L2's omnichannel report video

 

By Joe McCarthy

Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Emotion is the key to CX differentiation: Forrester exec
  2. Luxury brands mark International Day of the Girl
  3. Hotels are start, end points of travel experiences
  4. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  5. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  6. DPA campaign focuses on a diamond’s journey
  7. JetSuiteX touts time saved with alternative aviation in rebranding effort
  8. Frontline associates need to become fluent in brand language
  9. Dior enlists new crop of artists for Lady Dior collaboration
  10. Louis Vuitton partners with esports tournament, hinting at gaming’s luxury potential
VIDEOS
More Videos

MORE IN Multichannel
Gucci leans into skateboarding subculture in portrait project
Gucci’s Chime for Change looks to give girls the right to dream
Audi adopts “hold nothing back” mantra to market entry-level model to millennials
Farfetch partnership lets consumers trade unwanted clothing for charity, credit
Frontline associates need to become fluent in brand language
Mercedes-Benz adds AR activations to Atlanta stadium



RECENT ARTICLES
Day’s wrap: Givenchy, Lladró, Luxury Collection, Gucci, Chinese UHNWIs and Day of the Girl
Gucci leans into skateboarding subculture in portrait project
Lladró cofounder dies at 86

Givenchy goes all-American for US ecommerce launch
Luxury Collection to make Saudi Arabian debut in 2020
Number of Chinese ultra-affluents dips as wealth grows: Hurun