Multichannel
July 31, 2014
Still from L2's omnichannel report video
By Joe McCarthy
Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.
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FUaIDLZjl517aj5uRwWZpZkAfB5\/7rQuOWKvd\/H4q3F1rXpWbI107CE6Mqmm1\/wqmRMT9nqeTcGSHYOoajj9D7QGDVUxZpAsojzhKWZ9fdyJMDic3quv3BLCQCkH6PcLsnRlZUAyAn4L7UE89szp9rs8UXOYZtdGaauLUOWjynDjR3uEIr7\/odd2Km5dbfmPIyd8eiJrJfSw0Mzl\/DGOzNuDLwbmbjeCx8tE9Dwvp+A4cvtHIuUiM8Ve4QYQJ121yxom341s4G3MTTyjerzSpzTcpHrhQveVMilKMGTXp7t4ODei\/sBzUuxJVlXUKYfh4f\/1VgCNpUkTOFYWun0gn0CUsnJ5MF0peWBSDTmrllbrlow++i7nZMnPM2CBmvUt8i4QfmRwYNrlKd48vd6FbUqMl9HsRl4iT8Fto9HI1TrGMHYa+Yuhl3BfYHwT\/3Sd45eyAS6eMeuDcF0GgRlZyy1Wbt11eZbwhnNsiAFStGYSEIVV8wrTFdyQl+50bd3VaUyiLqstuPwqFwoPLIAdpj\/r23ocy9cxgPDJR1VawJACIH6RNP30Sbf+6nEhq8pRMTNdkDr\/LKYR+E+xBObfBQ+58coFz2cM16QJjZ9fDOMwuQ3f\/7O3hQD5nMqwe8izQ6+JpSuERAaCN3X\/uU8Fqlo0Gk0tWlJVmtxzh7Vl1WV1DZaKF2eirtuYufG6i\/y8lgKQlQVLaCtGlh+7qRHlgT+lyqgCib8A01vRvQyVyp0+rwn2iqr85hVNmB3pfVVQWOIqwGtD35odCYFexjYNhyO7gxdg1YKtM0M8NIujC071ot6DhUTFxFgbCnxdmWdjU9OOQcGTEX\/KiCIJx9B0f8evtCE2hiKql35YLBsmMHGKGdxJFLILEJRkqh3d0t0MLwfGqwBGXzOiXRqi6BypmAxnBv48EgpJHnpyAG5Q2+m4RgILvsBH153tfJsp6pMSb81sm8wnm57pBwNVZq8Y9BgkLsu\/1o0EcXocD9P27hjsI26KrdBAgAMpVH8jltHxHTGjYb96InkkR\/OnKhSi3B3kUKXZzfbt4YwDTP8NHuH8UxjjOMDkR9faOOt7nC1OAXoSPxq3xb4whEONndNmdNj8pwcp8rWed36zM2ysSU1dhDJOqbz3ZDVGj5dNvO8fnt8ms0GhmZWZJaD4ghGNV0l1QSSytbxMHyMg07OI2O\/hVmE6YOHTyHfOv6PFpm1MHSzfWq+sD4fbdgwBlCzMmMaYJOCP0MPAPLVzCP7\/yJeN\/3t8\/KfUhnNgu0RvURUtb1pc8ihqz0Wx0Tjmcsm09aPuIx0VPH5uRX5+oVZbZbcDD8TeVGZ6B1wVwGPl4ai5ZVd1XgSVnHoeipdWS5tbQJeiqEtdaU\/I2WTQ6aLFXxq4PkPoJuKmi4ummQOio1IwuJE1WP7cdYApV6tzHxwidNVcYo+xAq3Tmv\/yU4TUwpLYe9407vD4EvxabCFsriwbcTE7jdhLdQtCHqNsJpyhTma9yxglPqxNYQ3E\/ibh0PYMfhgzO8cigS6W+ZrnX21MyJPwk\/RymBUfnV+ALOxVVcNC3t7t4bQv\/4OgJvAH9XlZIfIumO+OoT0SB\/ALiIu+NVKBlsxxotGy9BLF5lL8mzf\/FyGtDlC98KilD8nq\/P+2H7UuCqMc2ZtFpCm\/J1oyNIwQCcIw6j171Bs4QygTI8SgODc3MoVk1V3sx\/IoVEG72DP6LKBOIlxxMv9ZrIuuJLFlcZ0lTqTyBiKfDf0LdxR0UHcEkhvbTX98V0UoRCUKmezzjdanTc8Y03UwZhmNwwYrA1J6qN6PPBePMy9aYZzB25dFGjlWIQAVT\/FAC4ltRHHTE6HJVOyX72CabwjYLRh9Nbfp19MI9Nv\/kzaCK00E3soykfD7U8FmHgeKiu7Sh8bNp5xHD3pcjjIonh7vC5wzfQQGZAfNwUg5wvUzvpkEO+WPdKpCWYedslGNm6PwPPsgAAEhNXTWMsC3WINx4HrGkCwwfPcMMkBxDN+q4zaE8F6pr5JyNT1C1sY15jw0FAEwTt3u+qvfJJiUSttgEkGyw+1o7\/EvVXRx63aFPfLYtg9YGZz1+hxmRA7GlHGy\/HRWWSLF3+3XApJQsLkhIEiLdjfNHGUnR2oAjmizDbjoZxRv6udHfglG83e94aEQtG\/+sBRqBpPuagfug41wxq4m68H4C9hNmahlGeYNWCq7p0eZBZTA8z1R+Iap9x3+QWwb1i+f8BG5IniDuxArlkNfNZNDKpUq\/lHCcGkrJerilRli5WjLmqpLEQVu\/ZcCkPkd+jdI7i1dos4L2JoA+J4fx1yEQbALqrEY4aKEz7vQ7HPDkOdGyuKjS9lPdt9JAj7ysVaIx\/F0jAyWVqbli7O0xRUqJGrRqN4O7wfVObZgEVTBVmSSFXNfPN99t7zsCHuAu0j6NbKLS0Bw33SYl4HPFxkWHeuwInMqZWn8qowkmzxfxkTXxD6AtTuzzUA59w4kedLm7ShzYQkMoH1J3nuSonrXX97B0+K0bOk85V8NhcxI9OABKDH0WRQsqXsgPmV+H2oJTYtdSIBR252lO65uHxvuedhN5nIm0H7Sg5ErvkaX54XctBaPmM8z\/m0shKb1I7VIPiwB6d5XzNSP0AYB1k4QMiLXRRQHJemOGn1IwNOFuAcO\/fmUqqtzU5bOyVEORHqqIK0DtMBufhDkkErud6sTbjozOIxx\/nUDnTwEqUdKbBVWOvxdpks7uRFwyUQboCDUmY3JhPHuA0A36FZALUW3fJdSoqxemXP2zW7HJiBnwKNvKgs7w2eTqUd8PwxP8Dzcji1NLg1lxCdcsp9wAJ+Ttbrik9OmDC7b\/iD8ifX9dPth3XyIm7217ezG9UqNVMT7y3gZxPxhj27dZpryoZ4kTwKHTz8Y1mN18PPbBhGEBwRucBan5OBl4+dDBN1RjYGH+t1aMP2XuDa4N6wich2zQ1Cv9ZLEVaDy1qlkjKApbCGI5yhoIpSMi2eMRp3Ya9NPYRAZsii58LuKkqjS6xxIGII3U+SOraZ3Ui9S00GhuM5PY83fmHyYPfWKwG4iMbzSpcxN9HLtS8pdvjwaBfvGuRw4PhDNJYo3NmeYM3BWmB8i2\/1vOr+H4VVgH8sF7EuWrANspr+m9kSexXdG3ofFhldb3X2\/\/E6gAo+lEX74n5lWKSjcYoPs6tXphbGBajh+I1AGX5fFVSfnxtNdYaAzPV+7voIh3zgpU09s+Wh941KBmPN2jAbdYDsM5e6mjwzvoOeR0MJQ1CaRDEdhJm1ll4D9GQUDocggAuDjXdnXdQOqsHMHZku8JTggubtDZ69vm\/ypi4VyP5kEsq1KPwlr7C6oiYKRjtXjtNwzPbEzwo1O9mSqf4ASAvzrhw9xTWutXreeMrxmLPK22uSzKc9CXp24WarJCEgE1Nj2Kvl4p2O\/9r5ZAI5xBMXULuPTwH\/5n1S\/b2tpWSnYJDHamSMS1WDkYqECQOMW04aa2fdb628MxhlZwwX4VYKmGFaX+jxXv2tqb\/1nmEBCQc4WYW9rrQd1wOlFqTWuY77\/vx5CJhnrJVr6AYd5gEwKTQ\/SdcwGIuodBA5INTi713o0EQUJHM2I1GES7+TslYSjZAttJSJiKX0cD0MmpAom+KFxa89kvvHdRqiohanReFKqFtv3PnDTbnuIewb05DueuovCVg3xYI0sajIgai2PoP9ARocybcBM5Dq81ZCdtssRPCUc8y0HN+FZ7zaFIluXFQsAxXYo0cGieQgxTne1A8gCuOlPXW6zXAeUKzILlZCEfHmchBMKgvc6SKd5TeGRQaA1gQjGaYVIoPCIiX\/hSiCXQ9ScgVG3vksu2eo7m1dTL7ZOHXmajNgOnYeBqMub0SMpi1Wit7xiEDcc6\/getX4rsmlsMx\/6dgJKqaDdDwqN7357IUBIpyyivNIlULXTmDmibpBoHP58+mZjg6+Nt+pGrwmyr4KeMN9xBWVliqRWaU4jzk9+ueSSh3PWTdEz0+FuDHpqM3FcMlpdgZtWOr1MhS9wMo4xmpTiqpdAnai0R0vdP2aY+LQL1x6NYTiiuSBf7ZpJxyKpIFEJ7iYWHgdvNyjkCjawl4BfZOsiqASXd7ervj5kAL8CRKrkbp3XbR6xO6j0EaX1b7ByIJu10vNWGbYQ5E6QFjOq2gu0K+883eNY6GS7lZz6kl3UB2GaD7OX0vQycMJ7gChTWFiygj9tZ0tm0X5NLtD3k1yGxTfeiEFILhfXpAPwpElU2b\/w+v\/NJ4xghzdxEXQr+q9Dv3OsIuoxdHr00IKmtXbUK+GHxJ3QCY5RGNqLk\/lsh18y8Gtp\/dk6qrES9CsuY4czhWQk+XuSNfiy+\/efIj69iAt8LSNac8Ti68HIFcO+LfN8ISgicU7jcRK7RBQwUcpJQOLnbuRKouWSVGsApLx9hBrP0Wf71hh4gcLOjJw3JCPPtpTNVmb5nxkYwaUTZ9Zoryic+m0wnG+\/wt35lfGWRnnX0rJOeZHf+Nrm\/8XForyQug09pFgIcTd+OZ3eyi8qGkwY8CW2iAS1rB3KTTPZFIs6uJB\/E7ty1s64dem2Se4w3N37arp2BN2WgEblne1AshhYBN97hOayoJoJuJMujHn7RCddrUrbAGXIGto\/zNY\/2iN2qdNtN3M93TE4GcCOb+PNELRS5RxmmcSNG8lY6anaNcxptOJR\/2qhx0p9c+LPkGXfoNYNdjRuks5FX0Yb5p+hd4KFjO3\/hYs5J5HE1\/U72O2UUS1J9oaRLMo2MxwmQ3kY8tfWtRSeVBrDcfCaLF0tAKSCWnZbOFf2nCBJYnONIxY0T1dcfb6qBYm9gG9Veu6xY7kyYGlQuanCKVhcPmdqWBnHpTtYPOAJaMfGruG1mg1rr26bDPlCWvxqq8tsCf889gOXi928DaF\/bTikQOtRE3d3HU6aPR6qxjowMjHprzPVAGBPzXymsiPapHMBg7GEeFHNGJcxGYe1MG2kg9IaMgHFeLBJUZjqeXb3BClI+SIOhUAEL1DX3ef\/+xcDCWMeqf3uCjjPkiP1t+4ui48MjnJMWp9dIxlW6l5abXcOxyqZhdfqSFCimMHq7LYyH8gJXTaLAy9h4q\/+2\/XkyHIcQzj6+6HkuhzrPFBRAqhj5h8sHmgimVe8IjVmMnMcuSGgRMxPgcWEFICvPEd\/5wKhr5aCtrmLBhTH\/1ZDBZoUqJiJrGOJhMlBMCZD1BRocuMZv+HiWsDZxfnKDS96\/iXocH2Q6Z63GLJo6pqPKgW5imi7uXjBwQoispvpJ2AoSHASRUWV63zNqVnwLk7m3vrTUdUf4PZeX4DFAzIrUBRUW8YgCOJM0r\/JDXDHrM5dvrULKPtcpcayhQs\/p8UeL\/iKOad6h6jsZosNjOHye1a3lpe","iv":"94f39bc32eddad3dc57e25f4b9c4d86c","s":"4d06bf1391df7550"}
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