Multichannel
July 31, 2014
Still from L2's omnichannel report video
By Joe McCarthy
Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.
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