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Multichannel

Showrooming fears displaced by Webrooming cheers: L2

July 31, 2014

Still from L2's report video Still from L2's omnichannel report video

 

By Joe McCarthy

Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.

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  1. Bentley, Veuve Clicquot, Condé Nast Traveler, L’Oréal, Launchmetrics, TikTok and NFT auto auction
  2. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  3. Only 1 in 5 couples make financial decisions together: UBS
  4. How Condé Nast Traveler chose its pandemic-era Hot List
  5. What luxury brands can learn from Lanvin’s blind boxes
  6. Day’s wrap: Bentley, Veuve Clicquot, Condé Nast Traveler, L’Oréal, Launchmetrics, TikTok and NFT auto auction
  7. L’Oréal, DFS expand beauty innovation in China
  8. Bentley unveils new men’s fragrance
  9. Bulgari celebrates mother-daughter duos for Mother’s Day
  10. Stacy Martin interviews herself in new Louis Vuitton effort
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