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Multichannel

Allowing others to tell your brand story adds authenticity

September 10, 2014

Dolce & Gabbana used influencer and blogger Shea Marie to promote its Light Blue fragrance Dolce & Gabbana used influencer and blogger Shea Marie to promote its Light Blue fragrance

 

By Sarah Jones

NEW YORK – While print still has a firm place in the media mix for luxury marketers, online content and social media allow for new ways to tell a brand’s story, according to panelists at Luxury Retail Summit: Holiday Focus 2014 on Sept. 9.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
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