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Multichannel

Allowing others to tell your brand story adds authenticity

September 10, 2014

Dolce & Gabbana used influencer and blogger Shea Marie to promote its Light Blue fragrance Dolce & Gabbana used influencer and blogger Shea Marie to promote its Light Blue fragrance

 

By Sarah Jones

NEW YORK – While print still has a firm place in the media mix for luxury marketers, online content and social media allow for new ways to tell a brand’s story, according to panelists at Luxury Retail Summit: Holiday Focus 2014 on Sept. 9.

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  1. Americas, EVs harbor harsh year-end luxury automotive sales
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  3. Kering announces fourth sustainability awards in China
  4. Follow @LuxuryDaily for the latest in luxury news
  5. Bugatti Home introduces new collection in Paris
  6. Loro Piana explores Rio de Janeiro in spring/summer 2025 campaign
  7. Luxury Unfiltered: Why ultra-wealthy clients break up with luxury brands
  8. Condé Nast names new editorial lead at Vogue France
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