Multichannel
January 18, 2011
By Elizabeth Zelesny
Mercedes-Benz revealed plans for an initiative that leverages the virality of Twitter to power four race teams to the Super Bowl, during which the carmaker will advertise for the first time.
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","iv":"03e347464923fd688166a9e05934a328","s":"4be3e5951eb850c6"}
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