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Multichannel

Mercedes-Benz reveals ambitious plans for first Super Bowl advertising initiative

January 18, 2011

 

By Elizabeth Zelesny

Mercedes tweet race logo

Mercedes-Benz revealed plans for an initiative that leverages the virality of Twitter to power four race teams to the Super Bowl, during which the carmaker will advertise for the first time.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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