Multichannel
January 18, 2011
By Elizabeth Zelesny

Mercedes-Benz revealed plans for an initiative that leverages the virality of Twitter to power four race teams to the Super Bowl, during which the carmaker will advertise for the first time.
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","iv":"5e2d007e324c59ba547f893a82817976","s":"962368398fb00584"}
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