Multichannel
January 18, 2011
By Elizabeth Zelesny

Mercedes-Benz revealed plans for an initiative that leverages the virality of Twitter to power four race teams to the Super Bowl, during which the carmaker will advertise for the first time.
{"ct":"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","iv":"d467a6495174dbb26ebb015654549829","s":"784d59513bc09543"}
Share your thoughts. Click here