Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"e2a0d801c6179a654e86d19bf9580f38","s":"5906b2864904f57a"}