Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"30391053c7de9f1da1919f4203b7d2b5","s":"fb6521b84a77bbcf"}