Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
{"ct":"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","iv":"c2a6f207813282433d74610617c1218b","s":"481c19e67094844d"}