Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"cc8126946b5d5c5b639a635634d135ee","s":"0973c67ae9943a65"}