Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"7c02eaaeaa90b376d16fbb6e36bf5e3c","s":"f6480e826547d435"}