Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"cb7db341bc6299fc40cc7c9837af6b2e","s":"007694ebabd864b2"}