Multichannel
November 7, 2014
Men's section of Bloomingdale's in Palo Alto
By Joe McCarthy
NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.
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","iv":"e64b7c66b8cb222784b69a7ed21baf00","s":"96b568bdc48b3bf6"}
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