Multichannel
November 7, 2014
Men's section of Bloomingdale's in Palo Alto
By Joe McCarthy
NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.
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","iv":"23a26da89b2516970d7266937c29bedf","s":"08927bc266ad4d86"}
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