Multichannel
November 7, 2014
Men's section of Bloomingdale's in Palo Alto
By Joe McCarthy
NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.
{"ct":"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","iv":"154f09d59bed2c88b380ade2dc6f72f8","s":"4426be284a6c65be"}
Share your thoughts. Click here