Multichannel
November 7, 2014
Men's section of Bloomingdale's in Palo Alto
By Joe McCarthy
NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.
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","iv":"58ed38e61be18e5eb029fd06c727cead","s":"93055f3e3942e60d"}
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