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Research

Siloing guided selling tactics harmful to beauty sector conversions: L2

March 18, 2015

Estée Lauder Pure Color Envy Sculpting lipsticks Estée Lauder Pure Color Envy Sculpting lipsticks

 

By Jen King

Guided selling tactics are used by the majority of beauty marketers to encourage discovery, exploration and decision-making, but brands often make tactical missteps that diminish effectiveness, according to a new report by L2.

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  1. The Macallan brings ‘Distil Your World’ series to Paris
  2. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  3. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  4. Waldorf Astoria restyles suites at Rome Cavalieri
  5. Audemars Piguet brings AP House concept to Miami Beach
  6. Save the Date: Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3
  7. Luxury Daily launches Luxury Roundtable webinar series
  8. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  9. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  10. Announcing digital-only Luxury FirstLook 2022 on Jan. 13: Register now!
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