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Multichannel

Luxury brands seek consumer engagement with Easter egg hunts

April 3, 2015

Faberge egg hunt at Harrods Faberge egg hunt at Harrods

 

By Sarah Jones

What was once reserved as a children’s activity surrounding Easter, modified egg hunts for adult consumers are providing brands with an opportunity for consumer interaction surrounding the holiday.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. France welcomes first Case Loewe location
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. RH opens Detroit showroom
  10. Versace announces exit of Dario Vitale as creative director
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