Research
May 4, 2015
Ralph Lauren's Sāo Paulo flagship
By Sarah Jones
While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group.
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","iv":"d9d10c95c46b037f0bebe9fc761844b0","s":"712eb3bac25b3ada"}
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