Research
May 4, 2015
Ralph Lauren's Sāo Paulo flagship
By Sarah Jones
While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group.
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","iv":"b30b517aa637ad3dcba1f37d52ad6d11","s":"483c48035cac4fa7"}
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