Research
May 4, 2015
Ralph Lauren's Sāo Paulo flagship
By Sarah Jones
While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group.
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","iv":"eadbc71b65fcedb96973855b15a105c8","s":"f3cdc28d822a7585"}
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