Research
May 4, 2015
Ralph Lauren's Sāo Paulo flagship
By Sarah Jones
While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group.
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","iv":"e2b6b3f5a7509574da4425493dd8c7b3","s":"c16b835f1b424382"}
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