Research
May 4, 2015
Ralph Lauren's Sāo Paulo flagship
By Sarah Jones
While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group.
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","iv":"a4e55609c6b25b0531af5bbc88b8b18b","s":"7b6a09a0d916cd98"}
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