Research
May 4, 2015
Ralph Lauren's Sāo Paulo flagship
By Sarah Jones
While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group.
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","iv":"e479c6d5d64a288f1f6eef90dd30de11","s":"c3c853580b856f8d"}
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