Research
May 4, 2015
Ralph Lauren's Sāo Paulo flagship
By Sarah Jones
While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group.
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","iv":"d2939ae01cca2c164435f4c95fd850b1","s":"fbb1efdb9dc7511f"}
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