Research
May 4, 2015
Ralph Lauren's Sāo Paulo flagship
By Sarah Jones
While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group.
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","iv":"d88ee0fe20acc3979e5bb39674544a54","s":"4cd636a9685a2865"}
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