Research
May 4, 2015
Ralph Lauren's Sāo Paulo flagship
By Sarah Jones
While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group.
{"ct":"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","iv":"422fe355e1309cde3d756e8002b0913d","s":"bd6eab01d084df50"}
Share your thoughts. Click here