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Dec. 22, 2025
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Estée Lauder appeals to millennials in new fragrance effort

June 12, 2015

One of two images of Ms. Jenner for the Dare to Wear Red campaign Kendall Jenner fronts Estée Lauder’s Dare to Wear Red campaign

 

By Kay Sorin

Beauty marketer Estée Lauder is continuing its efforts to appeal to millennial consumers with a new fragrance campaign featuring model Kendall Jenner.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  3. Dolce & Gabbana introduces advent calendar this season
  4. Longines announces latest Ambassador of Elegance
  5. Savannah College of Art and Design debuts SCAD LUXE research center
  6. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. Lancome to secure spokeswoman Julia Roberts for $50M
  9. Luxury Women to Watch 2017
  10. Follow @LuxuryDaily for the latest in luxury news
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