Multichannel
June 30, 2015
Image from Selfridges' Strength campaign
By Sarah Jones
British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.
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","iv":"2ad571e3d2e3eba3f33b05cdc070031f","s":"b4cf2d5f2bc17702"}
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