Multichannel
June 30, 2015
Image from Selfridges' Strength campaign
By Sarah Jones
British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.
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","iv":"a761277ed991cae2cc84923ce0549f31","s":"07a57bd56a678c0e"}
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