Multichannel
June 30, 2015
Image from Selfridges' Strength campaign
By Sarah Jones
British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.
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","iv":"4d761f088d1db4a0625b77d26e153a36","s":"d545db662e4217f7"}
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