Multichannel
July 21, 2015
Promotional image for Fortnum & Mason's picnic hampers
By Jen King
British retailer Fortnum & Mason is taking a look inside consumers’ picnic baskets through a social effort promoting its hamper selection.
{"ct":"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","iv":"ec1ec81e72d087727dd8bc13fae29683","s":"a53c0b37a1f077d0"}
Share your thoughts. Click here