Research
September 11, 2015
Chanel YouTube channel
By Forrest Cardamenis
Quality content remains an essential factor for videos to garner attention, but advertising is key in maximizing reach and scale, according to a new report from L2.
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","iv":"8c3911dd6ab0ed60c1379467f7afa180","s":"67e837ddab2f9f52"}
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