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Multichannel

Barneys exec: Responsiveness strategy should spotlight mobile over desktop

October 15, 2015

Photo from Barneys New York Instagram account Photo from Barneys New York Instagram account

 

By Jen King

NEW YORK – A mobile-first approach has caused Barneys New York to reconfigure how responsive design is understood across channels, according to a senior executive from the retailer at Luxury Interactive 2015 on Oct. 14.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Fendi pays homage to artist with playful puppet fall campaign
  6. Dolce & Gabbana debuts Devotion fragrance film
  7. Gucci studies connection in spring/summer 2025 campaign
  8. Veuve Clicquot debuts après-ski activations
  9. Dior, Rizzoli to release book on Lady Art project
  10. Louis Vuitton introduces Visionary Journeys Seoul
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