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Data-driven personalization is today’s handwritten note: Tamara Mellon exec

October 16, 2015

Tamara Mellon LA Woman campaign Tamara Mellon LA Woman campaign

 

By Sarah Jones

NEW YORK – Today’s luxury marketers need to use both their left and right brains, developing strategies that are simultaneously creative and informed by data, according to a panel at Luxury Interactive 2015 on Oct. 15.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Ennismore picks Bangkok site for first-in-region SLS Residences
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. For high-end fashion brands, wellness is the ultimate luxury
  6. Luxury Women to Watch 2017
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Chanel unleashes ‘From Dream to Reality’
  9. Estée Lauder Cos., Jo Malone launch AI scent advisor
  10. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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