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Effective email customization rests on fine line of right time, message

October 16, 2015

Ghurka Woman campaign image Ghurka Woman campaign image

 

By Sarah Jones

NEW YORK – Building an effective email strategy comes down to delivering the right product at the right time to the right person, according to an executive from Ghurka at Luxury Interactive 2015 on Oct. 15.

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  1. Saks Global closing most Fifth Avenue Club suite locations
  2. Men spend more on luxury, but shop the same amount as women: report
  3. Ruinart welcomes 2026 art series partner
  4. Pomellato celebrates trailblazing women at Beverly Hills event
  5. Year-end sales jump 9pc at Hermès
  6. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  7. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Louis Vuitton flagship lands in Beijing
  10. Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
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