With the arrival of its new hybrid compact in showrooms later this month, Lexus is embarking on one of the largest marketing campaigns in the brand’s history.
To launch the CT 200h, Lexus is advertising via four television commercials. It has also formed unique partnerships with YouTube and Microsoft and is running sponsorships across digital, print and broadcast partners via the iPad.
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","iv":"014e27fa69fb078c8c3b5696d9c7eb6a","s":"9742a11cd82af9b4"}