With the arrival of its new hybrid compact in showrooms later this month, Lexus is embarking on one of the largest marketing campaigns in the brand’s history.
To launch the CT 200h, Lexus is advertising via four television commercials. It has also formed unique partnerships with YouTube and Microsoft and is running sponsorships across digital, print and broadcast partners via the iPad.
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","iv":"47397dd4b0a6f42db3580f90b15a8138","s":"212169bb825a7abd"}