Mobile
May 6, 2016
Google is testing letting marketers publish directly to mobile search results
By Chantal Tode
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
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