Mobile
May 6, 2016
Google is testing letting marketers publish directly to mobile search results
By Chantal Tode
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
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