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Dec. 5, 2025
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Mobile

Is mobile search shifting towards greater brand control?

May 6, 2016

Google is testing letting marketers publish directly to mobile search results Google is testing letting marketers publish directly to mobile search results

 

By Chantal Tode

Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.

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  1. Hyatt names global lead for luxury brands
  2. Pietro Beccari to lead LVMH Fashion Group
  3. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  4. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  5. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  6. Breguet debuts ‘Expérimentale 1’
  7. Bon Appétit delivers inaugural Art & Design issue
  8. Chanel confirms actors Ayo Edebiri, Nicole Kidman as ambassadors
  9. Luxury Unfiltered: Visuals versus emotions, and the mistake most luxury brands make
  10. Armani Beauty appoints actor Keith Powers as global fragrance ambassador
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