Mobile
May 6, 2016
Google is testing letting marketers publish directly to mobile search results
By Chantal Tode
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
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","iv":"8015cf5c3779a2bd92911e50f555e6fc","s":"ab1ed03e8d9b1707"}
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