Mobile
May 6, 2016
Google is testing letting marketers publish directly to mobile search results
By Chantal Tode
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
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