Mobile
May 6, 2016
Google is testing letting marketers publish directly to mobile search results
By Chantal Tode
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
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