Mobile
May 6, 2016
Google is testing letting marketers publish directly to mobile search results
By Chantal Tode
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
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","iv":"4e1fb4eaf8957e6a0902b23a48aa0050","s":"92487dc41be89c3a"}
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