Mobile
May 6, 2016
Google is testing letting marketers publish directly to mobile search results
By Chantal Tode
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
{"ct":"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","iv":"b6d17770acbbf39da6628c56b7572c36","s":"5b6786ee07cae2a8"}
Share your thoughts. Click here