Mobile
May 6, 2016
Google is testing letting marketers publish directly to mobile search results
By Chantal Tode
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
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