Mobile
May 6, 2016
Google is testing letting marketers publish directly to mobile search results
By Chantal Tode
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
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5M8ZQKM4Z1XNI957hAO0mgLO+jYamVfrmg5FC+fbM97PM+2k6OIxLoyWe4ovU1uzGAajha8R55bn535l2cgWLZ3hJk4QtVeMG4KPGrgzbQoEULh6uSo7hKd+G4jDTv+9U2ZuYs+fI08ty3vN2757IaDn\/31WHrwGVlaMyo7Qo0EhbVTTz6WFxtq9DDg3OPlIrwJ5Pn9S7otAWlJBcLQsGriyqv\/MFVaxG5+Q4hPKK3bwMLxq9JBRYAjLlvNrsaWvoN\/6dhxyOrmDwhKlfrTuHYihuwfuIYE+OAB2dmPkm48yNMXL8a+LDwaCePdxGD3yX6d\/fWE8AJumN2T3L\/\/hUFJh0AOMExWJzmIFuxTThfDpABnedJnuovbc2bsnwAgTCKEchQYxEUKBySyJ82OyfOM\/3TpXfudd6h1ImdXrJzGZgHuZYbokmgMx+O1oEROXGSIt3LrsHsgWoQ8EtSyJluEJxu7IH19arm9XKCf9JgYpZtzRGKqFwl0LhVfTo5NDqB7gyc5rEaQLZnw88am+jOQFTKpULM\/2adHcUqxQaLHu9EI2tIR32+FJujtxPr7QE8xoXlaqp0xItg+XGGKYeW3agcGO8lx36FMeukeAjjEKqdQEUtHQIsC810CCsI16NjUJmV4Xr7eNUKPjGXrwsj2OebC8fR0B0j1P766beepOOFQ5OU7MwDYvDq9eaKMqHS830sXEG\/am83Krnh1nvf\/uBl87To58aVjSCMbh2cQoPcKIpsPt4lFd4qTzBdcZnqtbSkeZGfGUfdyWH5V9Nhni6wgXYFR70C4t8HPoW3ko\/6nQ17q3ncj7uVllnfYWG5nTt7ce8Mya866sH7HNq7rcf0IgEqDfzBsOIg1XTWOx7xaLwtx+K6iwg7K6VGu8VBtgRi5t0R79hWyfjCrLHffenfajldLjOBtebxIR5aLhfqd5rh1Etaj1Dgs1rnlhtdWAGrnIwgWg+nCZWJ+Wn6OhNTIyC\/hnTJVoL2bMs5\/csEcLprY9WIxGrDJ25EwXZB4SI6RezpQFqgum+QICmt460TzDWFx5jve9Usir6F9S0guxiNdX96gqtiE2xDn+6vrJ3M4w66WNgWyPwJxe8ffFPwgiB1Ft4RKEazUHdMFWZdPtnhMqjuTerwNfOdZmuG3r2mMBAmolGoGnPOB6jdTqHNrez0Rnw3tz7q57RsxpfNnLS9NlY\/H3oy5oZX1eB8nv9cesrVxbAeNPI47pFgcQ9IgGsmfX9wAX5Kr33d0cE6oW4Y7ZRMZM1FBSNSK+y4c3ZrDzyzhvguEtwhrBK6unVGq8Ch+v8Oci95SyQdg6TgIQ2eBbiikU5mbxIXZ+WQCTfRyWFDzHTrC9AoQ7VBxbyp4vV9q4xw3w1BggFQ9+3LWk4MM3r+AZCcl1OKyVvlR8HUpx1nNHLZ1F0fW6N2I5EyPbVpqRnW24C4Ewa\/C4c88\/LjWRCV79J5+f1Mk04gjUaa8sEuLs6hFH3iWJ7i2+1itOwnQfa9+jx+t1YmziV9e564rBEiLQb31FcOoGBsxDhcgYZA7KSw5B1iOS8Qlp7S31fa8vSLhRdZSPLU6iuyx9kj0U3+Qh6ObhMVC8MiYTBi9k6l1Tij6xC60JkKoH7PaMlZvVJXTybN3kjM5+es2aH4BsaCzjhos49WPnRQnR3l1T2HJW2Z6KPZlKO6dmuJgktvRm3YAshWGroJQupohrxOhQg\/vVOPXqGuOLkyRe\/k\/LPDR1K5LCyJflqCuHQBmGPgB9M1psQWQSO0cIfiOaCYMAcAYdTgBaErT0xdBIzgTlU22HW7B4NSII3nnqNsKUHvZ83J\/tn1ZztWsVK6wohyesYD5NeDEBJCvDunD8Zr+n8bj6ieybHkxNOO\/vBkzi8zy4t4uwgegMdKyPcF3NBSyosWf+5BLFtwiia38WMg5CaB\/+gXM1Gjz3L3gIwg8NUyhBRToGWEBYJ1nfBzVqeaFTX769pRwyA+lXJ2nJn9Ku54lpSEHNepmw15GegCOcXn6KYME8P387F7+BVkgm57DGqeZgY\/cXzMMitMf4Bt08sFg8UvbHjmEQq3nTIVRMPWN59GQtiTcgBKFhI9ew95XvtTuSZBWbUptOlKgAmh7JhJw+346B1edm\/bWbjinjKZWCCqhW8dO4IIvMcI918tVtgtO2dE7GqD0R\/\/LkfKtxafGCU5RkM1h9VWclx59hYnbWH1EnVn4+I3HW9qGYkvOEr72v0logrthL6mgUecEuMPJBcXKEEBSLziTw5n\/K1gatNuP6z0yQkxnSAZ8QXBW9AaK5074cFhWPjC49wy9Jp\/2mZaqHLapBsOC4BGgObVINAE1QR+7ZRAwhZHEK9w9ufU1MwsvMD8GzL\/W8QUoMnlVdJPC9Zpop1205HKgJxNxchRzeUWHdQM8uDnnwoOI8LXTXE0F\/cxB5f69YSBJZP6Ks7SWfBmfjEKB95yvFvNYKKmFIBb4Ot1Kfb1A5OIQW\/3xBg6vu3+Ce9RwNwISyPVFTkSRvhNLOF9JFLcvq5mHQCVGvIwmUoPL9tqJfsa58IV2CygfvwQGly1MySrx091jTdW0WoEPumMblPCV88t+jBJG27VRuEAH8w+pm5JlUzoywEhl4Lq+G97BOtwC6YS70pn6ekgc5EeGWPtzv3uLGE+h\/rV4S1mncX7PtSR9XzSfY5l6q+YRk\/l5LQpWvg22pTFwG7kpxsdDx0aG10gY70HxjhDDN1FslCHDyVNZZddBU9P+5xLPVX3VQJ3YoNh6XLYoD4L\/55acdKGz2PqJAfnWQVBVvgzah8LQefRP+4j+bf\/UEcpBM+6VtsumhZAec2U7QtItY4PqsY3L3L3i9NCBMzUSUDPjtPWZwE+VBdlk2agY7UL5HxfLAEdyihwDZ2Aq5p0U1\/wCkMXpwSJNG0ClZYVEZYUaqF1Rakbv+b1QEpcmOfF14yZhG95luAtG50XytiFm97OFdwbcwc8wfI232Kma5FdNJAcQ5r6XhpMhMUgTul6bonh0vfOVCiJlZXN7mO7wrgn7OUUZXg9rNqq1qxNxnfgc2YWgAlE4Ig+ScyQTZKPt9nOKdKAiMz\/auPgWPp4Rb+m\/5LaGtDvnQjPPWs5Q8VOxp\/DSzQdnVS6hihovkMiqTHQ6o\/jI9CvKtbEQgEPvKM+6yGBiZ5CcKuC\/fQv2c3QlRraevMeF75I2rsuienSnAPR0fr2BAK\/FzCY\/QGpasTtWkWlsxpjLSxwRbeVaKJ08AexwCrLfxBZAl8uuHLWRUGM8eecAY0lurDg8BCJL3iJEBCryr08dwQh8x2aWiWvD\/9sgqkiJdKxDXcaQOnybMqtE6rSSm6jaCAzZhxiO82\/ciM1msTrkQUJQiK3ajvzz478TnZBoR6n8rl16FDGIqyGlb5hri8z8pd83swFVni\/P\/h8ErRs++BTfwjJedb20ud5EH01iNt0DI+IzhcGBN1juwDcPWFNnMPhmhPn782QV9MyWIyNKWoT+QtI3X7IA0zX3378bOKO7iKTWVNsCdGppUoqY1kd4qI\/FIp\/Gl9hgwhw3AYlUk2\/ddgoN8cbBruNuZYZDMuoR2\/UcBxDJZ7LRkilAy8XFwOxsp\/c3o4EXmb6fKnqvpJLLSY17vkLSu9Oj7IIel42qpAN1LOVf50odc6yMGilj2ym9mCSlQb30GsnE6LTOTYVgGElsS0zc13xBYs0PK94ILSjeT+LNbxjRf9lYvxMgEjwcUQnRVbRIe\/kQ78aN6cOSWufQ2Q9SuSn\/NUaPirAEDawr6o4BpPq8xlNd1Vn7f40rnEL8IpdwchUnmQZkrJ97lFA6j3CXDxDUwxA2wYWvIEjGxi05iMXaSMfXaajClQGx+32Kn9i4IrKnMZgMtsKYFxbCT7kGJsuikGyeiQwp+knxFoG31Ie+zP35ylCcD9\/NIp1klYOAnn73PIs6NjwEwZsKU91MQnKcyLo7ce1iA\/TihqJ7q\/Lfw2vwgbVLQ8qrqqiafVYZAWm\/A+0XVXANrP7ZKNRRuvvuZnnRu2uP3snoKSxFKOdEYBBVZVD2hBAGhBMWpdXqGSovchBIlgG8sdS9ZGnB8U3aVhct7KcFwM+fISOfV60fw6h2aRkt8nGuAgZgd\/KYIu00QEIJ\/OHe6\/SMU\/yMeiQq3yhJnhDRgabHO8uqM8MLBP1XCiPs4o5CbkiwNBq7MlTKE7oEVKCclzMlLGa9Q65l31qJU3YxjnEmz1YCo3lJ3IoZ18W1z7c5NuNyC9T5dvR5qBDs5YwUKqt4rTF9NoiWO6Yab7VTwpWz+SES0GI2hi8MwVOtfwGYKfIYc\/XuHJs3VgA+nYYg4RUn3cg8mVd\/8n9OL83vGiL7R9q6Ku1xie2RXXaTHlWb3d974KkC1FupDvISVcsWeNErUAwUJhAh01ZlbmKAdzmAIITRJPcj32\/DFsYmCKrmny8TZ\/hUFf8z1zUMm0pr7nCUGmSe\/4gmN\/qmtFPP0zbmlWh\/O9kRb735C\/hSybOrCfvGsQMZ8\/qSumS5jPuKNSFGJIvr5X6HoFacq1+bMzTfJzharo4HN6b6Q+ZdEreZr7envo9rjDmcskHNlVnt2tvnAeFeTGGAup0BpcoHNg5JKss0LCTBWRIQlJlnbIiBSBbPdw+rn3am5ufB3QtvDK2uIk7okVQmBtA4KU4RIdE1yS6skayJ0HQ366jJp5yuczFsxntf6gjg9CJ8v2N7en7l8m\/bFKzgRlyKb5WGXx\/nRD7JoQD80JCA+GQPeMvAM8AEuJ+8jI1HSCjvJ19tmHD9Jp9Ta6r5U9HUk\/B6HgeXDeQ\/Yc65sPZbdbXBeVg\/2vXCiDGSOiCXmkX+ehBiQkbTFeiHe9idgr\/wOUA4dX5bQ1aBMTHq63AtuCYGFTYN6KCs2m3Cd+lPO7PUJiPrupv6IQ2ol9QJNxbzngGFW6gSHTAcE7cnCZR7f0+AvXuXGdqhZdvgI0fBH\/iBypYSdlO0Jepj328Q759mFi9WMOsdY2XKUaYokaMyq9dm5qOW83TGHKdNQ5MRw3OgtxIlgglBg2\/ihkjE35uRGLy8J\/7EX2osOO97fAXDcuU\/CZVHpQ4h8hobBSZ92FZ\/gDAafUh8QGd3shM\/12oUj\/FGqpef9u4CzJ0TnKIWvuc\/XmawLTYALWWFnBoqbn2ewosWsY8ENSm3jl66ZtSuOXT85YDUagnDJ5MIxHsCqByzixMXA==","iv":"fbe4642142a10a75eb66ff0aeb792ca2","s":"4c9b3a0513579e2e"}
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