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Research

Beacon data predicts store visits, supporting timely offers

May 11, 2016

Still from Louis Vuitton mcommerce film Still from Louis Vuitton mcommerce film

 

The use of beacons is extending beyond delivering in-store promotions to predict when a shopper is most likely to visit a store so an offer can be sent in advance, resulting in a verified sales lift, according to new data released by inMarket and Crescendo Collective.

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