The use of beacons is extending beyond delivering in-store promotions to predict when a shopper is most likely to visit a store so an offer can be sent in advance, resulting in a verified sales lift, according to new data released by inMarket and Crescendo Collective.
{"ct":"rrMwGCvYx+k7QwQvXVpHGFQbaJLdr9MGiENcWWWLq9sAIStxc9xJrJ4WKdjsJOJowYOOZ\/pAx8QmpoJa1fCuA4F9IfhkjEzxQkZN+QmpTrOzeS7Veij213i7nbtUClSAox48OSFOnzke8X\/PJWU80N7Pj5mVwLjxHEMXlauZPB8P3ZEH+ukEOxhYsJmU\/IFZULvGnCrvaHAt1MU\/olclLCtKWyWJLCpKmy\/+OjgN+JDMySi9YpmqFAcZi2guESgFctLo5wDC89O3\/il915wjt+CAAlhacZzlS7ICN3EPFQYSdvGyCuDUQklCXOe89zGKnNb2\/RjNGm9nXixTYRiJnY55sGV8y9K8\/0z6Kz+dF0C3GzlJ\/0yZXINlA4Qtx1NRzKfh8A300Pzf5D80xLV\/kLNC5eo6gh4Egwqx59Fx8guq7COYa3YkbI66QuwLLWhkjdizqf7rRLAoHyZSdu+nwHYjo+eNG7QvHhPcV\/CsDRrw\/oklsbjz\/\/s8MTl5uFyd2ZN1aY\/mAuJ1P4cfJwGZfuxcPT6DqZebF87GAEb6vMigLUMcdF2wcdRrmnINXgb5wShGjlG+88MeTQFU8OQ+4qk3SKEX6PS9dUnjb43YDKliACg1JTJyE3PRSatBI\/oNlutexhVNZvl9oVDEfJ+uJCEh9UN18DaBI\/YTi\/TFo1WsQ47XhrARh2EZkiq3Fi3HNByEDJRAs0ZOIhWeOiGB6WdGRya4KaVmKP+WgpeB\/EhNlUf2Xmwnazf3YQo1cBAzNPIkPK\/0stacmzvqVw1aL8AXDyFoTXx9HRq4zuZzLz6GLyNY8nb2NZCsJePplNjp\/+WvWoWrez0DL0FZLE2IQqcvnmLbcqoXPDMKNYfokeWbiPl6njNMepoAXZbDY6a05M51X1WxDV7nQAlqr\/pKUZ0xSig8xBAggzd\/ht1vlQvn\/cGxdySQqr5gnwR3\/tK0QNOoRrNLfhZKaV6Sr3M55i\/hZvLVXPzFi3Z55DI9dAGPuy79YOg00Ho51QHo1XAQRQcTsImhs0mnaTeyn37r90lObeIAL0PGERkpTdjy9b2TsG3sNWEYaPZQqijH\/9b1FiEe36DcyfTsb+tkq2jcwLie9HiZLS8QneoMcyNrNT7FlUdrRptNEupsOJw86Rl\/0T\/Tei3OvVfN+I3tmLVmvfE75oHX0jff2h\/IITabasc7zcREESTQYffrD+43JyV1PpeIVlPPzwRUMcnTL4fEDnxq47D5ia4Fq51pNX8xL3B1wKsuSQ67YSjz5HoRkT36SDvv6n3w0iv4FwAg6eQFDIi9iUplVPDlssO6\/aH7y5hHwcMwvfDj1fGhHswTg\/H1\/qcYI\/K\/ik044j\/uusPrmI3kF4G\/UOMjVYg8rudwhgEaUS00b+6C+Q0D6cFAOUn5Ep7NE0f8kEpeHRK5AMQBG4gWLa+ubhR1IvxY2804cVbt7AlGtNhCLYobJSmGgcAW20KmLeeQep0TatvRdiNIgBqgtb\/Pem4vspWKXl\/w2quLZBiDpLZ+hZ1d8bppiZ4d8YXy2JTWNzq9hWgT++vFOwezivJziRrCmZHsIV3FSrJj8q8wRiVk64CrpvCEPIs\/9B4iE0gDWp6fUE+XizMOALqhwUhKT+a6980zW+Te6n0AivJi9LVkchYjukP15mlTacJja7EbnuX7y31BZNdDV7pEE1KNDb7S03MHpJwIvPBrEw5fLrq5NJjmRa1wbIckhuAm4GtzSEH5fg2zkIha8F9o++GS3ztVSnEhq1xPKaaWVJkBzMfNPm7CKBvRuO5REGEMncDQNv1aP8PvSxfiKV2R2KDiZg3peftLJD8DQiZiN+KZCgLEbCUPwP2vHkQnX+GONOvpNfYXrEPgQhc\/yMi4wBf0\/aDKtwFs3TSr9bvsReS5Z9OIes0TrD4HnpxRfelhNZHdSBrheFFgxfhZbtxndD3atCHmdP4hjxffYrn4xKSX8w43jz4QQ8FFjW80B0a9\/Z5WTWCOd2YJK3VfFlE6Bc22AfR+NS3rvTwzgfS40NVbn5jd+hlUG3a\/r7ahcfcJ22i1xoD20VbpP6X2pupa8\/BN0jh2s2z00rY+bWr79cVycvY4PgnBg7su4JNUFzzCNk1xGrRLSxO1intnhyCpfmz4PuZhL6SBUuD1N1AWy9sqIAGzso7xWX6Rpyfrc9lCHeHUSPbOIVdvpVxF\/5Rh4FAh31fS1\/vxc1NtZA8R0BWx74jsjkOVU+SQdh3Zp\/6r96Wop32J\/eBfPRY9djUt1+9wSM34BgEKsM0MfKHiLv6o\/kJxyYEySKHpCVnHbPfkBMclXl5kPS1KlSFIj+U+h1ZE1NB+jWpkC3225dqQT2\/onR87zH7pJ0RUNciOLQTlU26KMkLi2wnXJex8kt1Jn5FfwYtA2cWC5mSqnLiW3aLk6Q4O2EIcF2s+LDh0f9wYaJ5PfmbCEnPxxNfvyp608vt2hYMYPmbCoZOz6yki3pnsUZGdLhDX5GSu1zipoXII0vr3njI8IEMw\/ZVYCoYndKbziSfsYiEHOFWef7y29ZFUCtZpIsR8zVtyqJb7N7LJlqmK8xrDZuxcD\/zogljKgDJoBntL\/Jz8N\/hvQkMfvAA8U2iOxstzDl6x3Y9svC0DV5oPquSdt2oaGgnC19hznVWA3z+wjn3I1oEeHgYTR2x0VQqKxxObD7L4\/6\/IM3xyU\/9kIQ9qM6wwoHiTPcGDklGrYleKsFF4RYUKEjLG+GjaLcJiWuhmDDuaMo8RYSt8IEacPs+8CIG1BZbIEM7WmMWOj8fX2mxug+Oj6EeKns17CdkNlvZbMYS4R\/kNyPObJxTkIm1VtoXiYNPbXsPZcs0u9DK63Ffi\/tnn7+2x40\/f1IKqcYXo\/WhOr4rLMJP8MHFGM+5iY6EswaU815jJVnWoMJMY18sb8blCal337hOmw4RCExNJlcbLaAuMian1n4jJDO+jvUpnoIehrKW1f0BQajd+Udi2Vrt\/i3INOc5RZ8sPLgUZGKUTUoOMKQ2axsdv3EKnCjAhzK7W7jgiloqUJ38\/9LXmw\/xrim7ep4Cu+pHm0030UN8XqVyCnqHBIPOMoTz3aG6u8EXZxj1id8EeBEEPkngjQ7UfpsSh8YeZ47L1IOCUDnC7RxSF+TqYzJYnUNLZyv+ZGQMWYgVVIXzsV42+b1UbNd4HzIglGB3Or+PllyMG87UZHrnzijOsMeYuTDC0UdI3hmhyP1XJc9DKhdPvpuhvz2\/V5pHYYGZxuWNoTO0mH8rqhJ+QnXscEjM1mj2jIwIWcJXcmSMkcFt2+jMAz22CVhrRgfBmKZmAVlY+Z5Hd\/FfPUk2yqTfV5mRNQxD2s6CLzdr\/9e+EXhFBQ6jHipb8RjBty09G6PuLi7Ey2R74bNZBDtmmAKQXvnyK9W+a0hmPHzWW+VciI\/BG6tAyGPSnRDj8nzFsjyURoQQasKW1MgJetLMjKJIR6rJevZeAUJZ\/SZsJXDk8mcDeRTBiA53xiKd\/3PjqfofH1csuIu+oX\/1gZQPJ5korcMi1E6BwerRxj8bfbMWnN\/H8dHP3fLqlmfI1fv7EqTM7XiXc0DL0MbrHl2XrQNFlRUcSN1nfP+a0ABMBOSMKUE9xyLc8oOlLMnM972Zf6hVpvnK7Krj0mP8MdRaEyZeZUQX0xrsU8gyf+k0ID8VDqwfYnxHiYKnWw0OGhQ1sjgCqeUXk9XB1OE17uqMVg4IkrKMchkBoK6u1lKnlzuEKnt67tAc6mIWyJRoLPDKKkXZlJPztR3WHQaDvDImPqfi99scok38IWcJ73BXKEcp+tuVBYKmmSkVyuBn\/ZKtPoUPK2H7fzPJPuLTo\/fiFawmRQm2nuggeKMLHAYtFhcERnC0w6slePH8rBzUQOjL+QHlsY4ysYT2UMxt86GLXXwuRAkl+0b3FuaWklkzBTWmYcjcS3HZ7i47Lf0\/p1nDahNiJXsDQ7e3Ly+FRTFZ9cYV8cezw21A3W9\/47x207rL7tBDM9eIEo4V7lldG56o+zKSBNQXonqUFXpj8yZ1hUjNxUJJyuu+AeAnwwc6EuwjgyMT9Fgkau1tbiRXbLslyF1Rfm7QYrjNOhaw\/Bl6FE2u8nhI+M7tR9\/crSRrBRi2o5jGVRNTLyaUauUb4Et+TFgWtdEHilnONOBznhPdGE85TF7M97drE3Qcppin0PEvJmjZJU0qYpCmqHzOSEVR0\/OxEehj2xzTltBmRx9gqhg1y\/zCd8MRFPJMvu0aqEdWgseJY\/VNij9+Wp4ke11\/1\/1uSiXC6D2gdBz6DXFf71mD+xhYe\/GRlmXXwoxSEREVM6rqZd8I+jrrt6ADwjxkLuX+JNReJa\/s7xmDQ1mfSsBxZUi4CmFRjykBeoT\/tS2+kZpXk7S6dWQg9H+tf+fa3qyId2uOSiJeKZTZhrThk4UyfeXleRJrkDaU8LFuAE8Yd\/ijgK1jqTURqFKZXODF23BdGxw4o+DswWmKeKqgCpTPUGlLSr83gVwtBE7TUuAGKqUHteaCneqyIA5yIPPXBZazBess1mgmvCu0vfiBw52SzlJA3MQMyKioWPSprZQyVSbErx+FZmLkaHZU7cEg3IApHYR\/Un7Ud7XtkNnb5i62nMRiEBwW7dOZLRiffpVbfAKREoX+HK9u381z2+JUwz82m3sErYuCXKSt3XrNqgz3l4gt9A\/9CD9cZMkG+tBl3\/RxyaEp38NOFE+zACNZjpyM9D\/5I1EIR8ZIxVZRa","iv":"31a21355bec769fefa71ffe2f0a21db0","s":"22abf99f6e64f803"}