Marketing
November 3, 2016
Bang & Olufsen television
By Sarah Jones
NEW YORK – The television advertising system needs to be overhauled to enhance rather than distract from the viewing experience, according to an executive from Turner speaking at ad:tech New York 2016.
{"ct":"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","iv":"7506635fd398db11e4160b3748d4c543","s":"2638a4a12663212a"}
Share your thoughts. Click here