Marketing
November 3, 2016
Bang & Olufsen television
By Sarah Jones
NEW YORK – The television advertising system needs to be overhauled to enhance rather than distract from the viewing experience, according to an executive from Turner speaking at ad:tech New York 2016.
{"ct":"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","iv":"91fda245db7b46364630f83a5e8a5a31","s":"40b98670f6e3ec8b"}
Share your thoughts. Click here