Mobile
April 6, 2011
By Elizabeth Zelesny
Luxury Swiss watchmaker Zenith is taking its digital marketing strategy to the next level by incorporating mobile augmented reality in its iPhone application showcasing the brand's watch collections.
{"ct":"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","iv":"df84928784a46c919de650836cb89f00","s":"3fe7eed89ac26882"}
Share your thoughts. Click here