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December 5, 2016
Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis
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","iv":"03318e93da436dbe8ea033d19b2389f5","s":"9fd675ddde40cb3e"}
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