Columns
December 5, 2016
Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis
{"ct":"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","iv":"0de9172fbfedf6bff34d63c5ca14673f","s":"f6187e0bc40fe392"}
Share your thoughts. Click here