Retail
January 9, 2017
Instagram's shoppable feed
By Brielle Jaekel
Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.
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","iv":"e65ffb62269009f65d8f87c4db04ca89","s":"c222b5609232a75e"}
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