Retail
January 9, 2017
Instagram's shoppable feed
By Brielle Jaekel
Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.
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","iv":"f4ce898bdfc69af5a45a0ad80788172c","s":"b2a64cc26ef34a53"}
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