Retail
January 9, 2017
Instagram's shoppable feed
By Brielle Jaekel
Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.
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","iv":"8ba796a666f430107c749fd09a4548e4","s":"421e9b162e306eda"}
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