Luxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?
Although the times are changing, and many in the young, affluent Generation Y consumers are spending as much as the baby boomer generation, it is still important for luxury brands to target the older market. Luxury marketers must understand the unique desires and differences between both the under 40-year-olds and over, especially in the mobile space and online.
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","iv":"8698fb4ec2367231114fb03c4295130e","s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