Luxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?
Although the times are changing, and many in the young, affluent Generation Y consumers are spending as much as the baby boomer generation, it is still important for luxury brands to target the older market. Luxury marketers must understand the unique desires and differences between both the under 40-year-olds and over, especially in the mobile space and online.
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","iv":"1001fa36770b1cd48b2a1f9252411bd0","s":"d3b2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