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Fragrance and personal care

Estée Lauder elevates how-to content in Beauty is Boring collaboration

February 10, 2017

Estée Lauder's Pure Color Envy lipsticks Estée Lauder's Pure Color Envy lipsticks

 

By Jen King

Beauty marketer Estée Lauder is continuing efforts to capture the attention of millennial and Gen Z consumers through a new product-centric video series.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. France welcomes first Case Loewe location
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. RH opens Detroit showroom
  10. Versace announces exit of Dario Vitale as creative director
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