Luxury Daily
World’s leading luxury business publication
March 6, 2021
  1. Introducing Luxury Women to Watch 2020
  2. Louis Vuitton launches Coussin, Rendez-Vous bags
  3. L’Oréal adopts ‘green science’ business approach
  4. Estée Lauder empowers Black women to discuss inclusive beauty
  5. Day’s wrap: Saks, Bentley, NetJets and Christie's
  6. HBC splits Saks ecommerce, stores into separate businesses
  7. Bentley appoints Volkswagen veteran in top sales and marketing role
  8. Outlook 2021: Urban flight to safe havens will continue
  9. Google ending individual tracking, giving digital marketers another challenge
  10. Dior goes for gold with flashy J'adore campaign
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Messaging is missing from luxury brand’s social strategies: report

February 10, 2017

Facebook: The medium is the messenger Facebook: The medium is the messenger

 

By Brielle Jaekel

Even though messaging has become so prolific in consumer behavior, luxury brands are either lacking or severely absent from the strategy.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Introducing Luxury Women to Watch 2020
  2. Louis Vuitton launches Coussin, Rendez-Vous bags
  3. L’Oréal adopts ‘green science’ business approach
  4. Estée Lauder empowers Black women to discuss inclusive beauty
  5. Day’s wrap: Saks, Bentley, NetJets and Christie's
  6. HBC splits Saks ecommerce, stores into separate businesses
  7. Bentley appoints Volkswagen veteran in top sales and marketing role
  8. Outlook 2021: Urban flight to safe havens will continue
  9. Google ending individual tracking, giving digital marketers another challenge
  10. Dior goes for gold with flashy J'adore campaign
VIDEOS
More Videos

MORE IN Marketing
WeChat cannot be overlooked by luxury brands in China
Is China killing off its “Little Fresh Meat”?
Google ending individual tracking, giving digital marketers another challenge
Cision acquires Brandwatch, prioritizing digital insights
3 reasons why “purpose” is today’s hot new marketing trend
Sub-Zero Group introduces virtual showcase for smart appliances



RECENT ARTICLES
Day’s wrap: Saks, Bentley, NetJets and Christie’s
Bentley appoints Volkswagen veteran in top sales and marketing role
NetJets agrees to purchase supersonic business jets

HBC splits Saks ecommerce, stores into separate businesses
WeChat cannot be overlooked by luxury brands in China
Serena Williams, daughter inspire in new Stuart Weitzman spot