Marketing
February 10, 2017
Facebook: The medium is the messenger
By Brielle Jaekel
Even though messaging has become so prolific in consumer behavior, luxury brands are either lacking or severely absent from the strategy.
{"ct":"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","iv":"ec2270fc53d2264f459bed38e3805158","s":"3996e76f7894287b"}
Share your thoughts. Click here