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Fragrance and personal care

Givenchy throws out the rulebook in lively effort

March 17, 2017

Givenchy Live Irrésistible campaign image; image source Sephora Givenchy Live Irrésistible campaign image; image source Sephora

 

By Sarah Jones

France’s Givenchy Parfums is encouraging consumers to explore the world through a lighthearted lens in the latest campaign for its Live Irrésistible line of scents.

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  1. Complicated consumers require data-driven business decisions
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  10. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
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