Fragrance and personal care
April 28, 2017
Lancôme's #MiracleOnTheMove campaign
By Brielle Jaekel
Beauty marketer Lancôme has been leveraging user-generated content to drive sales conversions in a more personal and realistic approach to marketing, which has gleaned significant results.
{"ct":"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","iv":"ed71b02985d4195cdb56131bb67012f2","s":"bdec27038ce79146"}
Share your thoughts. Click here