Marketing
May 4, 2017
Ferragamo fall/winter 2016 ad campaign
By Sarah Jones
NEW YORK – Luxury brands’ decades or centuries of history act as a key selling point, but this heritage can also prove a challenge as they look to adapt a more modern strategy.
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