Marketing
May 4, 2017
Ferragamo fall/winter 2016 ad campaign
By Sarah Jones
NEW YORK – Luxury brands’ decades or centuries of history act as a key selling point, but this heritage can also prove a challenge as they look to adapt a more modern strategy.
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