Marketing
May 4, 2017
Ferragamo fall/winter 2016 ad campaign
By Sarah Jones
NEW YORK – Luxury brands’ decades or centuries of history act as a key selling point, but this heritage can also prove a challenge as they look to adapt a more modern strategy.
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