Marketing
May 4, 2017
Ferragamo fall/winter 2016 ad campaign
By Sarah Jones
NEW YORK – Luxury brands’ decades or centuries of history act as a key selling point, but this heritage can also prove a challenge as they look to adapt a more modern strategy.
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\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