Marketing
May 4, 2017
Image source Moda Operandi
By Sarah Jones
NEW YORK – When consumers choose to purchase from a particular luxury brand, they are buying into a sense of community, according to panelists speaking at Luxury Roundtable: Engaging Gens X, Y & Z.
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