Marketing
May 4, 2017
Image source Moda Operandi
By Sarah Jones
NEW YORK – When consumers choose to purchase from a particular luxury brand, they are buying into a sense of community, according to panelists speaking at Luxury Roundtable: Engaging Gens X, Y & Z.
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","iv":"343aa93f903c92d297d4acc7a0713d1d","s":"d78c51a0740bb9a8"}
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