Marketing
May 4, 2017
Image source Moda Operandi
By Sarah Jones
NEW YORK – When consumers choose to purchase from a particular luxury brand, they are buying into a sense of community, according to panelists speaking at Luxury Roundtable: Engaging Gens X, Y & Z.
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