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Retail

Gen Z will only engage with branded content if it is transparent and valuable

May 24, 2017

Gen Z consumes more video than any other content

 

By Danny Parisi

Contrary to some speculation on young people getting burnt out on constant advertising, new research shows that Gen Z is happy to engage with branded content so long as it is entertaining and transparent.

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  1. Dior dives into French Riviera with escapist fragrance
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Chanel unleashes ‘From Dream to Reality’
  6. Pratesi continues retail push with new Boston boutique
  7. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  8. Luxury Women to Watch 2017
  9. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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