Retail
May 24, 2017
Gen Z consumes more video than any other content
By Danny Parisi
Contrary to some speculation on young people getting burnt out on constant advertising, new research shows that Gen Z is happy to engage with branded content so long as it is entertaining and transparent.
{"ct":"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","iv":"0389c111d8a0aba7f6bf17ef4670e6cc","s":"d94296221c3ac47e"}
Share your thoughts. Click here