Blog
June 12, 2017
Balenciaga's Madison Avenue store is designed to resemble a production facility. Image courtesy of Balenciaga
By Brielle Jaekel
Luxury marketers are often aligning their brands with celebrities, iconic persons and important themes to exude a specific image.
{"ct":"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","iv":"42b4ec03ebdd1ae6f7adf7aaf5a59b8e","s":"a4427ee1c861c82b"}
Share your thoughts. Click here