Blog
June 12, 2017
Balenciaga's Madison Avenue store is designed to resemble a production facility. Image courtesy of Balenciaga
By Brielle Jaekel
Luxury marketers are often aligning their brands with celebrities, iconic persons and important themes to exude a specific image.
{"ct":"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","iv":"cd9f616107e6abb42091e1b64065aaf5","s":"08125f11ee712f75"}
Share your thoughts. Click here